---
title: "Buff City Soap Continues Rapid National Expansion by Opening Its 200th Location"
url: https://burnaze.com/article/36f61416-e7d0-4a05-b64d-1e8411b8bc9c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220420_buff_city_soap_continues_rapid_national_expansion_by_opening_its_200th_loca.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2022-04-20T12:00:00.000Z
modified: 2026-11-01T02:10:21.212Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Buff City Soap Continues Rapid National Expansion by Opening Its 200th Location

**TL;DR:** Buff City Soap has opened its 200th location, marking a significant milestone in its rapid national expansion. The brand has been franchising since 2018 and has created a high-quality alternative to commercial soap products.

*originally published in Franchising.com on 2022-04-20. [Read the original](https://www.franchising.com/news/20220420_buff_city_soap_continues_rapid_national_expansion_by_opening_its_200th_loca.html).*

## Story

“We take great pride in our amazing range of plant-based soap and bath products and are delighted by the overwhelmingly positive response we’ve received from each new community we’ve opened in,” said Chief Marketing Officer of Buff City Soap, Chad Brizendine. “We are eternally grateful for all of our franchise partners and guests across the country who have made this brand what it is today will continue to work hard to meet the continuous demand for our offerings.”

To celebrate the opening, the first 50 people who visit the new store in Willow Lawn each day on Thursday, April 21 - Sunday, April 24 for the VIP Event, will get one free bar of soap every month for a year.

Franchising since 2018, Buff City Soap has been warmly welcomed into each new community it has entered due to its contagious retail experience that has consistently piqued the interests of new guests. Fostering a genuine local love for its products has been key to Buff City Soap’s nationwide expansion and the brand is committed to ensuring that quality and value are at the forefront of each new addition. Buff City Soap’s new Willow Lawn location will be locally owned by Wade Dempsey.

“It’s no surprise to us that a concept like Buff City Soap was able to grow to 200 stores in such a short amount of time and we are extremely grateful to have our new Willow Lawn location be its 200th,” said Dempsey. “We are looking forward to keeping up the momentum that Buff City Soap is experiencing system-wide and continuing to share the magic behind the brand with new customers in the local Willow Lawn community.”

Founded in 2013, Buff City Soap has created a high-quality alternative to commercial soap products full of harsh chemicals, detergents, animal fats, and sulfates. By giving customers the chance to see the whole soap making process live in each Soap Makery, Buff City Soap is disrupting the consumer goods industry by focusing on transparency of ingredients and process.

Each Buff City Soap store offers more than 30 unique and customizable scents across dozens of handcrafted soap products; including its famous soap bars, bath bombs, foaming hand soap, and even laundry soap. The brand’s products are crafted by local artisans at the in-store Makeries, which allow guests to customize the scent and ingredients used in the process to create a unique scent profile.

The Willow Lawn store hours will be Monday - Saturday, 10:00 a.m. to 8:00 p.m. and Sunday, 12:00 p.m. to 6:00 p.m. with special VIP Event hours of Thursday - Saturday, 9:00 a.m. to 8:00 p.m. and Sunday, 11:00 a.m. to 6:00 p.m.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- franchising (topic)
- retail expansion (topic)
- Willow Lawn (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220420_buff_city_soap_continues_rapid_national_expansion_by_opening_its_200th_loca.html). Summarized by Burnaze (https://burnaze.com/article/36f61416-e7d0-4a05-b64d-1e8411b8bc9c).