--- title: "Century 21 Brand Expands in Upstate New York With Latest Rochester Affiliation" url: https://burnaze.com/article/37435168-d0bb-4199-bc66-b47fa3ee542d source: "Franchising.com" original_url: https://www.franchising.com/news/20260303_century_21_brand_expands_in_upstate_new_york_with_latest_rochester_affiliat.html category: "Real estate" industry: "Business Services" segment: "Real estate" topics: ["Development & multi-unit"] published: 2026-03-03T12:00:00.000Z modified: 2026-10-31T20:29:35.058Z image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop --- # Century 21 Brand Expands in Upstate New York With Latest Rochester Affiliation **TL;DR:** Century 21 has expanded in Upstate New York with a new affiliation in Rochester, led by Sharon Quataert and her children. The Quataerts' independent family firm will now operate as CENTURY 21 APEX, with access to the CENTURY 21 brand's technology, marketing, and resources. *originally published in Franchising.com on 2026-03-03. [Read the original](https://www.franchising.com/news/20260303_century_21_brand_expands_in_upstate_new_york_with_latest_rochester_affiliat.html).* ## Story The full-service boutique brokerage has assisted with residential real estate throughout Monroe County since its inception in 2015. Today, the firm is led by its founder and current broker/owner, Sharon Quataert, and her daughter and son, Brittany and Brad Quataert. Sharon is a lifelong real estate professional, first becoming licensed at only 21 years old, and then working in the Rochester market for the next 40 years. In those 40 years, Sharon has worn just about every hat in the industry, ranging from working as a solo-producer, to a team leader, to a franchise broker/owner, and eventually the founder of her independent family firm. Brad joined his mother in the family business roughly 17 years ago, after spending his earlier career working in insurance. Brittany joined ten years ago, following her graduation from Cornell and a previous career in accounting. Together, the Quataerts and their agents offer locally-rooted market expertise, which they’ve leveraged to help thousands of Monroe County residents with all of their residential real estate needs, including estate sales, new construction, first-time home buyers, move-up buyers, downsizing sellers, luxury homes, investment properties, and some commercial real estate. Now doing business as CENTURY 21 APEX, the Quataerts and their independent sales professionals will have access to the CENTURY 21® brand’s world-class technology, marketing, lead generation, agent learning, and coaching. The Quataerts’ decision to affiliate was largely inspired by their desire to provide their agents and clients with more resources like those offered by the CENTURY 21 brand, and to also grow their brokerage’s name beyond their immediate community, where it’s already well-known. With the CENTURY 21 brand’s name recognition and suite of services, the Quataerts also hope to attract new and experienced agents nearby. “Affiliating with a 50-year-old, established brand offers tremendous opportunity for our business,” said Sharon. “I want to create a legacy bigger than myself; I’ve been fortunate enough to have an impact on the real estate industry in Rochester in a micro sense, but I believe that the CENTURY 21 brand is the key that can allow me to do so on a more macro scale. Now, we can more easily implement a supportive, scalable infrastructure that our agents can use to blow their business out of the water and provide an even more elevated client experience.” One of CENTURY 21 APEX’s key differentiators is its hyperlocal identity, which inspires its mantra of, “We aren’t just serving Rochester, we’re rooted here.” Aside from the Quataerts themselves, the brokerage is made up of several Rochester natives, with ties to local charities, community organizations, schools, and more. As many of their past clients can attest, the firm offers a level of community insight that’s only possible from a true, homegrown, family business. “I raised my family here because I knew this was a place worthy of calling home, and I take great joy in helping other families discover that same sentiment,” said Sharon. “To me, real estate isn’t about the business; it’s about building true one-on-one relationships. Deciding where you live is one of the most important decisions you will ever make, and I’ll never cut any corners when it comes to providing the custom solution that helps you find the home you deserve.” Situated in the heart of Rochester, CENTURY 21 APEX is in the middle of one of upstate New York’s most significant hubs. Home to multiple major colleges and universities, reputable hospitals, and major employers, Rochester offers accessible respite from the hustle and bustle of the state’s larger cities. The area is also full of recreational opportunities, thanks to nearby Lake Ontario, the Genesee River, and Letchworth State Park. “Any time we can help support a family-run business, we always jump at the opportunity, as family values are the core of the CENTURY 21 brand identity,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Sharon and her children are no different, as they represent the ideal family unit in real estate; knowledgeable, ambitious, and person-focused. They and their agents operate on the same ideals that Century 21 Real Estate does, so we know this match is right for both sides. We’re excited to provide their firm with the tools they need to branch out beyond Rochester and continue the legacy that Sharon has started.” ## Entities - Franchising.com (publication) - brand expansion (topic) - family business (topic) - Real Estate (sector) - technology integration (topic) - CENTURY 21 (company) - Mike Miedler (person) - real estate affiliation (topic) - rochester (location) - Sharon Quataert (person) - Brittany Quataert (person) - Brad Quataert (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260303_century_21_brand_expands_in_upstate_new_york_with_latest_rochester_affiliat.html). Summarized by Burnaze (https://burnaze.com/article/37435168-d0bb-4199-bc66-b47fa3ee542d).