---
title: "Orange County Register: Dairy Queen Targets Southern California for Development"
url: https://burnaze.com/article/376aaf61-60a4-4758-a841-52a8c0f66cc3
source: "1851 Franchise"
original_url: https://1851franchise.com/orange-county-register-dairy-queen-targets-southern-california-for-development-10865
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2017-03-05T16:11:59.000Z
modified: 2026-11-01T03:06:30.212Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1d1c32b0035949946f43cb2bd14774f01445.jpg
---

# Orange County Register: Dairy Queen Targets Southern California for Development

**TL;DR:** Dairy Queen is targeting Southern California for development, with a market capacity in Orange County for 20 units. The brand has identified other target areas, including Los Angeles County and San Bernardino County.

*originally published in 1851 Franchise on 2017-03-05. [Read the original](https://1851franchise.com/orange-county-register-dairy-queen-targets-southern-california-for-development-10865).*

## Story

Dairy Queen ® is staging a comeback in Southern California in the form of development plans for their QSR concept DQ Grill & Chill ®.

The brand has identified the market as ripe for growth, with a market capacity in Orange County for 20 units, which would double the brand's existing area presence.

Other target areas for the brand include Los Angeles County and San Bernardino County where Dairy Queen recently signed a development deal.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Dairy Queen (company)
- market development (topic)
- Orange County (location)
- Los Angeles County (location)
- qsr concept (topic)
- San Bernardino County (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/orange-county-register-dairy-queen-targets-southern-california-for-development-10865). Summarized by Burnaze (https://burnaze.com/article/376aaf61-60a4-4758-a841-52a8c0f66cc3).