---
title: "Melting Pot Franchise Looks to Grow in Lubbock, TX"
url: https://burnaze.com/article/3784e003-c43c-4670-a32d-5dac0309676f
source: "1851 Franchise"
original_url: https://1851franchise.com/meltingpot/kcbd-tv-texas-mayor-delivers-42nd-annual-state-of-the-city-address-2725737
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2024-03-28T20:15:00.000Z
modified: 2026-11-01T01:06:55.383Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/14013e41cc302c19e40c6e6723a0afbb966.jpg
---

# Melting Pot Franchise Looks to Grow in Lubbock, TX

**TL;DR:** Melting Pot, a 93-unit fondue franchise, is looking to grow in Lubbock, Texas, with a unique opportunity to partner with the brand. The city's strong economic trends and diversity make it an attractive location for the franchise.

*originally published in 1851 Franchise on 2024-03-28. [Read the original](https://1851franchise.com/meltingpot/kcbd-tv-texas-mayor-delivers-42nd-annual-state-of-the-city-address-2725737).*

## Story

Lubbock, Texas, continues to show strong economic trends with Mayor Tray Payne specifically highlighting the city’s 2023 economic growth.

It’s another optimistic sign for Melting Pot , the 93-unit fondue franchise that is looking for its next partner in the Lubbock community.

“The thing about Lubbock is we are extremely strong, economically, but we’re also very resilient,” Payne told KCBD-TV. “We’re a very diverse economy. We have areas in education, in agriculture, in food, in fiber — we have all areas.”

Payne continued to say that this diversity supports Lubbock’s economic stability, even when larger economic trends may seem less hopeful.

Melting Pot offers a unique opportunity to partner with an established brand and bring more life to an already thriving community. While franchisees don’t need to have restaurant experience, a commitment to connection and community is an important trait.

“ Melting Pot has a unique connection to people,” Collin Benyo , franchise growth strategist, told the outlet. “Our CEO, Bob , says it’s not about what happens in the pot but about what happens around it. That is something we pride ourselves on.”

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- QSR (sector)
- franchise growth (topic)
- Melting Pot (company)
- community development (topic)
- Collin Benyo (person)
- Lubbock, Texas (location)
- economic trends (topic)
- Tray Payne (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/meltingpot/kcbd-tv-texas-mayor-delivers-42nd-annual-state-of-the-city-address-2725737). Summarized by Burnaze (https://burnaze.com/article/3784e003-c43c-4670-a32d-5dac0309676f).