---
title: "RestaurantBusinessOnline.com: Checkers & Rally's Isn't Afraid Of A Fast Food Fight"
url: https://burnaze.com/article/3799d452-a2b0-4093-92fa-e9ec9cb60761
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurantbusinessonlinecom-checkers-rallys-isnt-afraid-of-a-fast-food-fight-3789
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-03-01T14:09:59.000Z
modified: 2026-11-01T12:59:51.887Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2a171b84d630eb9f15b01954d63a2aeb5080160301094741.jpeg
---

# RestaurantBusinessOnline.com: Checkers & Rally's Isn't Afraid Of A Fast Food Fight

**TL;DR:** Checkers & Rally's aims to start a 'wiener war' with Burger King by taking out an ad in USA Today. Checkers & Rally's CEO Rick Silva says the brand is ready for the fight, dedicated to flavor and value.

*originally published in 1851 Franchise on 2016-03-01. [Read the original](https://1851franchise.com/restaurantbusinessonlinecom-checkers-rallys-isnt-afraid-of-a-fast-food-fight-3789).*

## Story

The Checkers & Rally’s chain said it aims to start a “wiener war” with the burger giant, having taken out a tongue-in-cheek ad in USA Today to assert itself as the master of the hot dog realm.

“We’re ready for the fight,” Rick Silva, CEO of Checkers & Rally’s, said in a statement. “We’re a proven brand that’s getting bigger every day because of our dedication to flavor and value.”

Burger King said that it would soon offer two versions of a flame-grilled hot dog in its U.S. restaurants, spurring other hot dog sellers to respond.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Burger King (company)
- Checkers (company)
- menu items (topic)
- USA TODAY (company)
- advertising (topic)
- fast food competition (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurantbusinessonlinecom-checkers-rallys-isnt-afraid-of-a-fast-food-fight-3789). Summarized by Burnaze (https://burnaze.com/article/3799d452-a2b0-4093-92fa-e9ec9cb60761).