---
title: "Veterans in Franchising: Pete Lawrence"
url: https://burnaze.com/article/37aeb8c5-6ce7-41d1-9794-e804713d9ddd
source: "1851 Franchise"
original_url: https://1851franchise.com/veterans-in-franchising-pete-lawrence-2707045
category: "Staffing"
industry: "Business Services"
segment: "Staffing"
topics: ["Finance & M&A"]
published: 2018-07-04T19:14:26.000Z
modified: 2026-11-01T04:08:34.246Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1fa875228459b7223eb721e6f0b10b3e3994.jpg
---

# Veterans in Franchising: Pete Lawrence

**TL;DR:** Pete Lawrence, a veteran of the U.S. Marine Corps, opened a Right at Home franchise in Winchester and works with the Veterans Affairs office to provide personalized in-home care to veterans. PrideStaff CEO George Rogers was named to the 'Staffing 100 North America' list for the fifth consecutive year.

*originally published in 1851 Franchise on 2018-07-04. [Read the original](https://1851franchise.com/veterans-in-franchising-pete-lawrence-2707045).*

## Story

After spending his career in the U.S. Marine Corps and as a consultant for technology companies, Virginia native Pete Lawrence decided it was time to fulfill his dream of business ownership by opening a Right at Home* franchise in Winchester. Now, he works closely with the Veterans Affairs office in Martinsburg to help provide veterans with personalized in-home care.

**1851:** **Why did you decide to join the military?**

**Lawrence:** I had always admired the armed forces and went to college with a guy who joined the Marine Corps reserves. I looked up to him and to his respect and excitement for the Marine Corps and joined the following year.

**1851:** **What was the most valuable thing your military experience taught you?**

**Lawrence:** I learned the importance of gratitude for my ability to serve. I knew people who were unable to serve, and I have always been thankful to fulfill what I felt was an obligation to my country and family.

**1851:** **How did your military service prepare you for franchising?**

**Lawrence:** I learned to improvise, overcome and adapt in the Marine Corps, and that is exactly what I do daily from a structural and a sales perspective as a Right at Home owner.

**1851:** **What is it about Right at Home that attracted you to the brand?**

**1851:** **What advice would you give to veterans who are looking to get into franchising?**

**Lawrence:** Establish a love for and a connection to the community you will serve if you don’t have one already. The most effective sales technique I have is to be part of the local market that my referral sources are also looking to serve.

**1851:** **What does franchising mean to you?**

**Lawrence:** Franchising has meant the opportunity to be my own boss and to live or die by the daily decisions I make, all while having an amazing support system in place from the corporate office.

**1851: What would you like to achieve in franchising within the next 5 years? In 10?**

**Lawrence:** I would like to continue to grow my brand locally and still be recognized as the leader in quality and compassion. I would like my three boys to one day get involved with the business and benefit from the feeling of helping seniors and their families and loved ones and friends

## Entities

- 1851 Franchise (publication)
- Business Services (sector)
- franchise ownership (topic)
- home care (topic)
- PrideStaff (company)
- veterans in franchising (topic)
- U.S. Marine Corps (company)
- Veterans Affairs (regulator)

---
Originally reported by 1851 Franchise (https://1851franchise.com/veterans-in-franchising-pete-lawrence-2707045). Summarized by Burnaze (https://burnaze.com/article/37aeb8c5-6ce7-41d1-9794-e804713d9ddd).