---
title: "Crain's Dallas: Lennys Grill & Subs Focuses in on Dallas for Major Expansion"
url: https://burnaze.com/article/37f99c9f-c942-4e85-9ce1-cf8318bba9e2
source: "1851 Franchise"
original_url: https://1851franchise.com/crains-dallas-lennys-grill-subs-focuses-in-on-dallas-for-major-expansion-9794
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2017-01-31T20:15:01.000Z
modified: 2026-11-01T04:10:37.366Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fcf3d94332e173ccad5c8cf8e44d794a1221.jpg
---

# Crain's Dallas: Lennys Grill & Subs Focuses in on Dallas for Major Expansion

**TL;DR:** Lennys Grill & Subs plans to expand to six to eight new locations in North Texas within the next couple of years. The expansion is driven by the demographic meeting the company's location requirements.

*originally published in 1851 Franchise on 2017-01-31. [Read the original](https://1851franchise.com/crains-dallas-lennys-grill-subs-focuses-in-on-dallas-for-major-expansion-9794).*

## Story

Memphis-based Lennys Grill & Subs is planning six to eight new locations in North Texas within the next couple of years, according to Lennys' Vice President of Franchise Development Bob Ritter.

“We really feel like the demographic certainly meets what we’re looking for in locations,” Ritter told Crain's Dallas. “The whole metropolitan area is a possibility depending on where the franchisee would like to go.”

Sean Fitzgerald, No Limit Agency*'s chief development strategist, shared his insight on how they can succeed in the market.

“People are becoming more selective about what they choose to eat rather than just choosing a number on a menu,” Fitzgerald told Crain's Dallas.

Earlier this month, Ritter was personally surveying potential sites while in attendance at Dallas' Franchise Expo.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Dallas (location)
- Sean Fitzgerald (person)
- market entry (topic)
- north texas (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/crains-dallas-lennys-grill-subs-focuses-in-on-dallas-for-major-expansion-9794). Summarized by Burnaze (https://burnaze.com/article/37f99c9f-c942-4e85-9ce1-cf8318bba9e2).