---
title: "Schmackary’s Expands to New Jersey"
url: https://burnaze.com/article/386e3660-3ec0-4535-991e-6419ab12082e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231004_schmackarys_expands_to_new_jersey.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2023-10-04T12:00:00.000Z
modified: 2026-10-31T20:32:33.936Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Schmackary’s Expands to New Jersey

**TL;DR:** Schmackary's has expanded to New Jersey with its first franchisees, Richipal Bindra and Harsharan Kaur. The franchisees were drawn to Schmackary's due to its warm and welcoming atmosphere.

*originally published in Franchising.com on 2023-10-04. [Read the original](https://www.franchising.com/news/20231004_schmackarys_expands_to_new_jersey.html).*

## Story

New York, NY - Schmackary’s has just completed its first franchise agreement with Richipal Bindra and Harsharan Kaur for New Jersey.

When shopping for a franchise, Richipal and Harsharan looked far and wide for a concept they could grow together.

“We visited other cookie shops near our home and found them to be cold and lacking personality. Nothing compared to how we felt walking into Schmackary’s,” said Harsharan Kaur, Schmackary’s newest franchisee. “I love cooking and bringing people together, and I am excited to share the same warm, welcoming feeling that I first experienced at Schmackary’s with our New Jersey community.”

“We are honored to have Richipal and Harsharan as our first franchisees. Their passion for bringing homemade recipes to their community and creating a warm, welcoming environment in their store is exactly what Schmackary’s is all about,” said Zachary Schmahl, founder of Schmackary’s. “We are so excited to work with them so close to our flagship location.”

Schmackary’s NY flagship store cranks out thousands of cookies daily to tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good. Most recently, they have made a grand appearance on Hulu’s Only Murders in The Building as a core part of the plot.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- franchise agreement (topic)
- new location (topic)
- new jersey (location)
- Hulu (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231004_schmackarys_expands_to_new_jersey.html). Summarized by Burnaze (https://burnaze.com/article/386e3660-3ec0-4535-991e-6419ab12082e).