---
title: "TechCrunch: Every Company is a Technology Company, But Most Don’t Behave Like One"
url: https://burnaze.com/article/388e534c-e9cb-494c-997d-28e567028eab
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-every-company-is-a-technology-company-but-most-dont-behave-like-one-8094
category: "Technology"
topics: ["Technology"]
published: 2016-11-29T16:11:01.000Z
modified: 2026-11-01T04:10:52.873Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/971eacde36308cb8aacd279dc95273fa6886.jpg
---

# TechCrunch: Every Company is a Technology Company, But Most Don’t Behave Like One

**TL;DR:** Every major company in 2016 leverages technology in a big way, with companies like Exxon and Walmart trying to become players in technology. TechCrunch argues that companies that use technology to create competitive advantages will win.

*originally published in 1851 Franchise on 2016-11-29. [Read the original](https://1851franchise.com/techcrunch-every-company-is-a-technology-company-but-most-dont-behave-like-one-8094).*

## Story

Every major company in 2016 leverages technology in a big way. TechCrunch argues that companies like Apple, Microsoft, Amazon and Facebook aren’t the only important large tech companies, but that companies like Exxon and Walmart are also trying to become players in technology, as well.

“The race to become the market leader across a variety of sectors and geographies is speeding up amongst older incumbents and promising, young startups,” writes TechCrunch. “Startups have a lot to learn from the established management and financial practices of incumbents, but incumbents have a lot to learn from startups as well. The companies, young or old, that use technology to best create competitive advantages for themselves will win.”

Some key learnings from companies that are successfully becoming more tech-based include the highest level of leadership being enthusiastic to move towards tech, hiring talented developers, making sure that technology is at the core of company culture and moving fast to adopt the more efficient technological practices.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Amazon (company)
- Walmart (company)
- Apple (company)
- Microsoft (company)
- technology adoption (topic)
- competitive advantage (topic)
- company leadership (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-every-company-is-a-technology-company-but-most-dont-behave-like-one-8094). Summarized by Burnaze (https://burnaze.com/article/388e534c-e9cb-494c-997d-28e567028eab).