---
title: "Domino's Continues To Resist the Third-Party Delivery Craze"
url: https://burnaze.com/article/38ebc942-8538-4a13-8494-244c4ea6915e
source: "1851 Franchise"
original_url: https://1851franchise.com/dominos-continues-to-resist-the-third-party-delivery-craze-2711017
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2019-09-12T22:17:01.000Z
modified: 2026-11-01T02:29:33.189Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a86ed2ff43835e247a6c52a21253f7af4624.jpg
---

# Domino's Continues To Resist the Third-Party Delivery Craze

**TL;DR:** Domino's is resisting the trend of partnering with third-party delivery providers, instead focusing on its own tech-centric innovations and platforms. The company is launching new offerings, such as a 20 percent off promotion after 9 p.m., to compete with third-party delivery sales.

*originally published in 1851 Franchise on 2019-09-12. [Read the original](https://1851franchise.com/dominos-continues-to-resist-the-third-party-delivery-craze-2711017).*

## Story

While most franchise brands in the QSR and fast casual space are eager to partner with third-party delivery providers, the notoriously tech-savvy pizza chain Domino’s isn’t so easily persuaded.

The brand just opening the glass-paneled, new doors of its “Innovation Garage” to investors September 6 in Ann Arbor, Michigan, providing a chance to showcase all of the company’s tech-centric innovations, platforms, and products it believes will give franchisees an advantage in the segment. Third-party delivery partnerships were not one of them.

Domino’s chief executive Ritch Allison hasn’t been shy about the subject, saying the company believes third-party delivery ultimately “is extracting profitability out of the restaurant industry for those players signing up,” according to QSR Magazine. Allison explained that top-line sales growth doesn’t necessarily equate to franchisees making more money.

Instead of hopping on the third-party bandwagon like competitors Pizza Hut or Papa John’s, Domino’s is fighting back with new offerings. The chain is launching a 20 percent off promotion after 9 p.m. The late-night deal specifically targets the post-dinner and late-night daypart where quick-serves generate a good deal of third-party delivery sales.

Domino’s is also fighting back against apps like UberEats or GrubHub with new delivery tech innovations meant to streamline in-house operations, including the rollout of motorized e-bike delivery drivers and even a self-driving car restaurant.

As third-party delivery continues to change the landscape of the QSR and fast casual segment, Domino’s has clearly taken a stand and drawn a line in the sand.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Domino's (company)
- Pizza Hut (company)
- Papa Johns (company)
- Uber Eats (company)
- Grubhub (company)
- third-party delivery (topic)
- delivery partnerships (topic)
- qsr space (topic)
- tech innovations (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dominos-continues-to-resist-the-third-party-delivery-craze-2711017). Summarized by Burnaze (https://burnaze.com/article/38ebc942-8538-4a13-8494-244c4ea6915e).