---
title: "LA Fitness Hires Former Gold’s Gym CEO Adam Zeitsiff"
url: https://burnaze.com/article/398118f5-edf5-4a33-9139-3b4047d197b3
source: "Athletech News"
original_url: https://athletechnews.com/la-fitness-hires-former-golds-gym-ceo-adam-zeitsiff/
author: "Josh Liberatore"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["People"]
published: 2023-05-17T00:13:53.000Z
modified: 2026-10-31T18:03:31.528Z
image: https://athletechnews.com/wp-content/uploads/2023/05/Adam2.webp
---

# LA Fitness Hires Former Gold’s Gym CEO Adam Zeitsiff

**TL;DR:** LA Fitness has hired Adam Zeitsiff, the former Gold's Gym CEO, as its new deputy chief information officer. Zeitsiff has previously held executive roles at Gold's Gym, InteliVideo, Stronger U Nutrition, and Smoothie King.

*By Josh Liberatore, originally published in Athletech News on 2023-05-17. [Read the original](https://athletechnews.com/la-fitness-hires-former-golds-gym-ceo-adam-zeitsiff/).*

## Story

LA Fitness is bolstering its executive team with the addition of Adam Zeitsiff, the former Gold’s Gym CEO and current IHRSA coalition board member.

Zeitsiff has joined LA Fitness as its new deputy chief information officer, he announced on LinkedIn.

“I couldn’t be more excited to be joining the largest privately-owned fitness brand in North America,” Zeitsiff posted Monday on his LinkedIn page. “Over the last 4 decades LA Fitness has not only become one of the most highly respected brands in fitness, they are also one of the most innovative companies in the industry and have led the way in providing tremendous value and variety of full service offerings to members.”

LA Fitness operator Fitness International LLC also operates Esporta Fitness and City Sports Club.

Zeitsiff served as CEO of Gold’s Gym for nearly two years between February 2019 and September 2020. After that, he became president and CEO of InteliVideo, a video on-demand and live-streaming platform for fitness and wellness operators which was acquired by Wexer in February.

Most recently, Zeitsiff had been president of Stronger U Nutrition, a platform owned by Self Esteem Brands which offers personalized nutrition coaching.

Prior to becoming CEO of Gold’s Gym in 2019, Zeitsiff had a two-year stint as the gym chain’s chief information officer and senior vice president of brand innovation. He also has experience as the chief information officer of Smoothie King.

In addition to his executive roles, Zeitsiff has served as a board member on IHRSA’s National Health & Fitness Alliance since April 2021. IHRSA launched the NHFA in October 2020 and describes the alliance’s mission as seeking to “unite the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry in the United States.”

## Entities

- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- leadership change (topic)
- Smoothie King (company)
- executive hiring (topic)
- Josh Liberatore (person)
- Gold's Gym (company)
- Self Esteem Brands (company)
- LA Fitness (company)
- IHRSA (company)
- Fitness International (company)

---
Originally reported by Josh Liberatore, Athletech News (https://athletechnews.com/la-fitness-hires-former-golds-gym-ceo-adam-zeitsiff/). Summarized by Burnaze (https://burnaze.com/article/398118f5-edf5-4a33-9139-3b4047d197b3).