---
title: "The Spice & Tea Exchange® Expands Footprint with Key Leadership Appointments and New Store Openings"
url: https://burnaze.com/article/398c4961-79c1-4fd6-a84a-f8a8855da169
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251002_the_spice__tea_exchange_expands_footprint_with_key_leadership_appointments_.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Development & multi-unit","People"]
published: 2025-10-02T12:00:00.000Z
modified: 2026-10-31T17:05:10.928Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# The Spice & Tea Exchange® Expands Footprint with Key Leadership Appointments and New Store Openings

**TL;DR:** The Spice & Tea Exchange expands with new stores in North Carolina, Michigan, and upcoming locations in Florida and Indiana. The company also strengthens its leadership team with key appointments, including Sal Golfo as Supply Chain Manager and Tatum Gordon as Director of Project Management & Communications.

*originally published in Franchising.com on 2025-10-02. [Read the original](https://www.franchising.com/news/20251002_the_spice__tea_exchange_expands_footprint_with_key_leadership_appointments_.html).*

## Story

The brand recently opened new stores in Apex, North Carolina and Brighton, Michigan, and is preparing to debut locations in Delray Beach, Florida and Noblesville, Indiana by the end of November. These openings reinforce the brand’s mission to create immersive, sensory-driven shopping experiences in vibrant communities nationwide.

“Expanding into these new markets allows us to bring the unique sights, smells, and tastes of The Spice & Tea Exchange® to even more guests nationwide,” said Tatum Crews, Vice President of Sales. “Each store opening is a milestone that reflects our commitment to creating and sharing the experience of a more flavorful life.”

In tandem with retail growth, the company is strengthening its leadership team with two key internal announcements:

- Sal Golfo has been appointed Supply Chain Manager. Based at the company’s distribution center in St. Augustine, Florida, Golfo brings more than 26 years of supply chain and operations experience. His focus will be on supporting efficiency, scalability, and consistency as the brand grows its national footprint.

- Tatum Gordon has been promoted to Director of Project Management & Communications, where she will lead multi-department initiatives, streamline workflows, and ensure clarity and alignment across the organization.

“These leadership appointments reflect our dedication to building a strong foundation for the future of our business,” said Amy Freeman, Co-Founder of The Spice & Tea Exchange®. “With Sal’s expertise in supply chain and Tatum’s vision for organizational alignment, we are confident in our ability to support both near-term execution and long-term success.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- retail growth (topic)
- leadership appointments (topic)
- Tatum Crews (person)
- The Spice & Tea Exchange (company)
- Noblesville, Indiana (location)
- Amy Freeman (person)
- Apex, North Carolina (location)
- Brighton, Michigan (location)
- Delray Beach, Florida (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251002_the_spice__tea_exchange_expands_footprint_with_key_leadership_appointments_.html). Summarized by Burnaze (https://burnaze.com/article/398c4961-79c1-4fd6-a84a-f8a8855da169).