---
title: "Business Insider: McDonald's is planning to hire thousands of workers using Snapchat"
url: https://burnaze.com/article/39f56329-6433-4f4f-8317-c96907765df4
source: "1851 Franchise"
original_url: https://1851franchise.com/business-insider-mcdonalds-is-planning-to-hire-thousands-of-workers-using-snapchat-2703029
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Operations"]
published: 2017-06-13T15:10:01.000Z
modified: 2026-11-01T04:10:06.991Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/dcbe06756e02db6c574f2a007eac4e766381.jpg
---

# Business Insider: McDonald's is planning to hire thousands of workers using Snapchat

**TL;DR:** McDonald's plans to hire 250,000 workers this summer using Snapchat for recruitment. The company will utilize a new hiring tool called 'Snaplications' on the platform.

*originally published in 1851 Franchise on 2017-06-13. [Read the original](https://1851franchise.com/business-insider-mcdonalds-is-planning-to-hire-thousands-of-workers-using-snapchat-2703029).*

## Story

McDonald's seems to get this. Kate Taylor, published on Business Insider, reports that Snapchat will help the Big Mac brand find its talent pool. She reports:

*This summer, Americans can start their McDonald's job applications on Snapchat.*

*On Monday, the fast-food company announced that it planned to hire roughly 250,000 workers this summer. And, to hire these new employees, McDonald's is using more modern recruitment methods — including Snapchat.*

*Potential workers can start their application process through "Snaplications," which the company says is a "first-to-market" hiring tool in the US.*

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Snapchat (company)
- summer hiring (topic)
- social media recruitment (topic)
- job applications (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/business-insider-mcdonalds-is-planning-to-hire-thousands-of-workers-using-snapchat-2703029). Summarized by Burnaze (https://burnaze.com/article/39f56329-6433-4f4f-8317-c96907765df4).