---
title: "Valley Morning Star: The Valley is Ripe for QSR Development"
url: https://burnaze.com/article/3a0cee5c-53d1-4502-9c51-19c862abec8f
source: "1851 Franchise"
original_url: https://1851franchise.com/valley-morning-star-the-valley-is-ripe-for-qsr-development-10275
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-02-13T22:17:02.000Z
modified: 2026-11-01T03:06:39.099Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d34016.jpg
---

# Valley Morning Star: The Valley is Ripe for QSR Development

**TL;DR:** The Rio Grande Valley is ripe for QSR development due to its rapid growth potential and stable economy. MOOYAH Burgers, Fries & Shakes is taking notice and considering expansion in the area.

*originally published in 1851 Franchise on 2017-02-13. [Read the original](https://1851franchise.com/valley-morning-star-the-valley-is-ripe-for-qsr-development-10275).*

## Story

According to a recent study from QSR magazine, the Valley is ripe for expansion for quick-service restaurants. The area ranked No. 12 among smaller markets due to its rapid growth potential, and national brands like MOOYAH Burgers, Fries & Shakes are taking notice.

“We think the Rio Grande Valley has got a growing population, a stable economy, and we have a location open in McAllen and we think there’s room for growth in the Harlingen-Brownsville area,” said Director of Franchise Sales of MOOYAH Jordan Duran in an interview with the Valley Morning Star.

The Plano-based company will be celebrating its 10 year anniversary in March, and with numerous cities in Texas ranking in QSR's top markets, expansion in their home state seems viable.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- MOOYAH (company)
- market growth (topic)
- expansion (topic)
- Rio Grande Valley (location)
- qsr development (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/valley-morning-star-the-valley-is-ripe-for-qsr-development-10275). Summarized by Burnaze (https://burnaze.com/article/3a0cee5c-53d1-4502-9c51-19c862abec8f).