---
title: "Planet Fitness Franchise Group, Excel Fitness, Acquires 14 Locations In Virginia & North Carolina From Local Franchisee"
url: https://burnaze.com/article/3a65838f-ffd0-4b8a-94b7-eec8f2c5b19f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220826_planet_fitness_franchise_group_excel_fitness_acquires_14_locations_in_virgi.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2022-08-26T12:00:00.000Z
modified: 2026-11-01T02:07:53.446Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Planet Fitness Franchise Group, Excel Fitness, Acquires 14 Locations In Virginia & North Carolina From Local Franchisee

**TL;DR:** Excel Fitness, a Planet Fitness franchisee, acquired 14 locations in Virginia and North Carolina from KSMA, a local franchisee. The acquisition expands Excel Fitness's presence in the region.

*originally published in Franchising.com on 2022-08-26. [Read the original](https://www.franchising.com/news/20220826_planet_fitness_franchise_group_excel_fitness_acquires_14_locations_in_virgi.html).*

## Story

VIRGINIA BEACH, Va., Aug. 25, 2022 // PRNewswire // - Excel Fitness, a franchisee of Planet Fitness, announced its acquisition of 14 Planet Fitness locations in the Hampton Roads region of Eastern Virginia from the KSMA group, owned and operated by husband-and-wife team Ken and Sharree Ryder, and their son Michael Barnes and daughter Amanda Williamson.

KSMA was established in 2006 by the Ryders, who focused on a people-first approach, growing their family business from a single location to 14 locations throughout Eastern Virginia and Northern North Carolina.

"Today's an incredible day for both organizations and everyone that's been a part of our PF family for the past 16 years," said Sharree Ryder, co-owner of KSMA. "We're excited to announce that we've joined forces with Excel Fitness and together," said Ken Ryder, co-owner of KSMA.

Excel Fitness has opened new locations in 2022 and is in development for multiple locations, including a new club in Williamsburg, VA.

Planet Fitness offers low prices and a variety of benefits, including a hassle-free environment, state-of-the-art cardio and strength equipment, fully equipped locker rooms, and more. The free Planet Fitness App, available to members and non-members alike, puts more than 1,000 exercises and tutorials in your pocket with routines for all levels and interests. The Planet Fitness Black Card® membership includes extra perks, such as access to more than 2,300 clubs at no additional charge, the ability to bring a guest anytime, and additional amenities like unlimited use of massage chairs, HydroMassage beds, and more.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- fitness industry (topic)
- north carolina (location)
- Virginia (location)
- Planet Fitness (company)
- franchisee acquisition (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220826_planet_fitness_franchise_group_excel_fitness_acquires_14_locations_in_virgi.html). Summarized by Burnaze (https://burnaze.com/article/3a65838f-ffd0-4b8a-94b7-eec8f2c5b19f).