---
title: "Esports Legend Luka “Perkz” Perković Joins Ownership Group of Croatian Gaming Café Friendly Fire"
url: https://burnaze.com/article/3a837067-45dc-45f7-966e-e9628e92fe52
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260105_esports_legend_luka_perkz_perkovi_joins_ownership_group_of_croatian_gaming_.html
category: "Retail"
industry: "Retail"
topics: ["Emerging brands"]
published: 2026-01-05T12:00:00.000Z
modified: 2026-10-31T20:29:36.885Z
image: https://images.unsplash.com/photo-1519389950473-47ba0277781c?w=1600&q=80&auto=format&fit=crop
---

# Esports Legend Luka “Perkz” Perković Joins Ownership Group of Croatian Gaming Café Friendly Fire

**TL;DR:** Esports legend Luka 'Perkz' Perković has joined the ownership group of Croatian gaming café Friendly Fire as brand ambassador and strategic advisor. Friendly Fire is a gaming café chain that has established itself as a cornerstone of Europe's gaming and esports scene since launching its franchise model in 2022.

*originally published in Franchising.com on 2026-01-05. [Read the original](https://www.franchising.com/news/20260105_esports_legend_luka_perkz_perkovi_joins_ownership_group_of_croatian_gaming_.html).*

## Story

Widely regarded as one of the most accomplished and influential players ever to emerge from the EMEA (Europe, Middle East, and Africa) region, Perković will serve as both brand ambassador and strategic advisor, working closely with the company’s executive team to shape Friendly Fire’s next phase of growth.

“I’m thrilled to be joining Friendly Fire at such an exciting moment in the brand’s journey,” said Perković. “Friendly Fire has built something truly special—a mix of creativity, authenticity, and ambition that really resonates with people. I’m looking forward to helping shape what comes next and pushing the brand toward an even brighter, bolder future.”

Founded in 2017, Friendly Fire began as a visionary project by a group of gaming enthusiasts aiming to create more than just a place to play. Their goal was to build a modern, social environment where gamers could gather, connect, and compete. Since launching its franchise model in 2022, Friendly Fire has quickly established itself as a cornerstone of Europe’s gaming and esports scene.

The brand blends cutting-edge gaming equipment with immersive, social-driven spaces, creating an environment where players and fans connect. Supported by a dynamic calendar of tournaments and esports events, Friendly Fire delivers a high-energy experience that appeals to both casual gamers and competitive enthusiasts alike.

“Friendly Fire has achieved remarkable success and growth in recent years, and we’re eager to continue this momentum,” said David Kosir, Founder and CEO of Friendly Fire. “We’re especially pleased to welcome Luka, whose accomplishments and vision align seamlessly with our mission to create spaces where gamers can connect, compete, and grow. His leadership and standing within the global gaming community will be invaluable as we further expand and strengthen our international impact.”

Renowned for his time with G2 Esports from 2015 to 2020, Perković is one of Europe’s most accomplished League of Legends players. With G2, he captured multiple EU LCS and LEC titles, the 2019 Mid-Season Invitational, and a runner-up finish at Worlds 2019—proving his versatility by excelling as both a mid and bot laner.

After securing further success with Cloud9 in North America by winning the 2021 LCS Spring, Perković returned to Europe for spells with Team Vitality and Team Heretics. Though unable to replicate his G2 dominance, he remained a respected veteran, later joining The Ruddy Sack in 2025 for the NLC Winter Split.

He announced his retirement from professional play last June and leaves a lasting legacy as one of Europe’s greatest mid laners.

## Entities

- Franchising.com (publication)
- Emerging (sector)
- brand ambassador (topic)
- esports (topic)
- Friendly Fire (company)
- David Kosir (person)
- ownership group (topic)
- Luka 'Perkz' Perković (person)
- G2 Esports (company)
- Cloud9 (company)
- Team Vitality (company)
- Team Heretics (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260105_esports_legend_luka_perkz_perkovi_joins_ownership_group_of_croatian_gaming_.html). Summarized by Burnaze (https://burnaze.com/article/3a837067-45dc-45f7-966e-e9628e92fe52).