---
title: "F45 Targets Gen Z With Summer Fitness Discount for Students"
url: https://burnaze.com/article/3a8db193-9c7d-4387-a063-888c7250ae37
source: "Athletech News"
original_url: https://athletechnews.com/f45-targets-gen-z-with-summer-fitness-discount-for-students/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2025-06-24T15:33:28.000Z
modified: 2026-10-31T16:56:52.657Z
image: https://athletechnews.com/wp-content/uploads/2025/06/Student-Summer-16x9-Option-1-e1750779191645.webp
---

# F45 Targets Gen Z With Summer Fitness Discount for Students

**TL;DR:** F45 is offering a summer discount for students, with 20% off unlimited memberships and 10- or 20-class packs. The promotion is available at participating F45 studio locations across the U.S. and Canada.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-06-24. [Read the original](https://athletechnews.com/f45-targets-gen-z-with-summer-fitness-discount-for-students/).*

## Story

The group training franchise, known for its high-intensity functional workouts and community-driven model, is offering high school and college students (ages 15 and up) 20% off unlimited memberships and 10- or 20-class packs now through September 1.

A valid student ID is required, and those under 17 must sign up with a parent or guardian. The promotion is available at participating F45 studio locations across the U.S. and Canada.

The summer push mirrors that of Planet Fitness, which offers free gym access to teens through its High School Summer Pass program, a recurring seasonal initiative. Planet Fitness CEO Colleen Keating confirmed the cost-effective program’s return during the company’s Q1 2025 earnings call, calling it “incredibly successful” at building brand loyalty. She also noted that Gen Z remains the fastest-growing segment of the company’s membership base — not entirely surprising given the generation’s affinity for high-value, low-price (HVLP) gym models.

While Planet Fitness leverages its accessible “Judgement Free Zone” vibes and newly added strength training equipment to attract young consumers, F45 is doubling down on its boutique positioning with high-energy group workouts in a more intimate setting. Select studios are also enhancing the experience with recovery tech products from Hyperice, including the Hypervolt massage gun, Normatec compression boots, Vyper vibrating foam rollers and Hypersphere massage balls.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- canada (location)
- United States (location)
- Planet Fitness (company)
- boutique fitness (topic)
- summer promotion (topic)
- F45 (company)
- Colleen Keating (person)
- gym membership (topic)
- Hyperice (company)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/f45-targets-gen-z-with-summer-fitness-discount-for-students/). Summarized by Burnaze (https://burnaze.com/article/3a8db193-9c7d-4387-a063-888c7250ae37).