---
title: "Club Automation Launches Integration with Edge"
url: https://burnaze.com/article/3a93ac9c-7ecd-4c98-a152-2478cb222ec2
source: "Athletech News"
original_url: https://athletechnews.com/club-automation-launches-integration-edge/
author: "Courtney Rehfeldt"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2024-09-19T13:35:54.000Z
modified: 2026-10-31T17:34:38.267Z
image: https://athletechnews.com/wp-content/uploads/2024/09/Product-card-image-2-e1726752877931.webp
---

# Club Automation Launches Integration with Edge

**TL;DR:** Daxko, a software and integrated payment solutions provider, has partnered with Edge, an employee-driven growth solution, to offer an integration with Club Automation, aiming to boost member engagement and staff performance. The integration allows fitness clubs to automate workflows, connecting in-person member interactions and online feedback.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-09-19. [Read the original](https://athletechnews.com/club-automation-launches-integration-edge/).*

## Key facts

- Daxko partners with Edge
- Integration automates workflows
- Boosts member engagement and staff performance

## Story

Daxko, a leading software and integrated payment solutions provider in the health, fitness and wellness industry has teamed up with Edge, an employee-driven growth solution, to offer an integration with Club Automation.

The sides say the collaboration will boost member engagement, streamline operations and elevate fitness club staff performance to new heights.

## Integration benefits

The integration allows fitness clubs and centers to automate workflows, connecting in-person member interactions and online feedback. By automatically sending SMS review requests based on member or transaction data, fitness clubs can increase online engagement and enhance visibility to potential members, driving growth and attracting new clients.

According to Daxko chief marketing and partnerships officer Wendy White, the new partnership addresses two significant challenges: retaining members and motivating staff. It’s an area Edge has perfected, boosting member and staff engagement by rewarding personnel for positive customer interactions.

“With Club Automation and Edge, clubs can automate processes that enhance member engagement, club reputation and employee satisfaction,” White says.

## Staff incentives

The integration also enables gym owners and operators to incentivize staff and reward stellar performance via employee review and recognition tools.

Kylie Bergeson, head of marketing and partnerships at Edge, says the partnership with Club Automation brings a new level of efficiency and impact to fitness centers.

“By integrating directly with Club Automation, we tap into real-time member data to automate review requests,” Bergeson says. “Highlighting exceptional staff creates a feedback loop that drives continuous improvement. This partnership is about more than just technology—it’s about helping gyms build stronger relationships with their members and teams, ultimately driving growth, loyalty and a standout reputation in the industry.”

Club Automation merged with Daxko in 2018. Earlier this year, Daxko appointed Club Automation co-founder Jeff VanDixhorn as its CEO.

VanDixhorn, who has owned several multi-purpose fitness and racquet sports facilities across three states, recently spoke to Athletech News in an exclusive interview about his vision for Daxko and its embracement of AI.

“There are a lot of eyes on AI, so it’s crucial that the AI solutions we adopt truly deliver value to our customers,” he said. “That’s why we’re leveraging Generative AI to help our customers craft personalized messages for their members, enhancing engagement like never before.”

VanDixhorn added that the company has introduced AI bots across some of its platforms to automate and improve customer interactions, making onboarding smoother.

“This allows our team to focus more on helping our customers succeed and grow,” he continued. “For any software company not considering AI to drive innovation, improve customer service, and streamline operations, they risk falling behind in today’s market.”

## Entities

- Athletech News (publication)
- partnership (topic)
- Courtney Rehfeldt (person)
- Technology (sector)
- member engagement (topic)
- Daxko (company)
- Wendy White (person)
- Jeff VanDixhorn (person)
- Club Automation (company)
- Edge (company)
- Kylie Bergeson (person)
- software integration (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/club-automation-launches-integration-edge/). Summarized by Burnaze (https://burnaze.com/article/3a93ac9c-7ecd-4c98-a152-2478cb222ec2).