---
title: "Dunkin’ Store Revamps Moving Faster Than Expected"
url: https://burnaze.com/article/3a99b333-d50d-4201-af6d-7595d612523f
source: "1851 Franchise"
original_url: https://1851franchise.com/dunkin-store-revamps-moving-faster-than-expected-2708287
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Finance & M&A"]
published: 2018-10-25T20:15:01.000Z
modified: 2026-11-01T02:29:58.605Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f65bff890e5940b1ca2bc9ddb8f6b6838787.jpg
---

# Dunkin’ Store Revamps Moving Faster Than Expected

**TL;DR:** Dunkin' is ahead of schedule in its $100 million effort to rebrand locations nationwide, with 60 updated stores as of the end of Q3. The company has dropped 'Donuts' from its name and slimmed down its food menu to focus on beverages.

*originally published in 1851 Franchise on 2018-10-25. [Read the original](https://1851franchise.com/dunkin-store-revamps-moving-faster-than-expected-2708287).*

## Story

In the midst of a $100 million effort to rebrand locations nationwide, Dunkin’ is ahead of schedule at the close of Q3, according to CNBC .

Dunkin’ Brands CEO David Hoffmann told CNBC interest in the new store format from Dunkin’ franchisees has helped the brand surpass its initial goal of opening 50 ‘next generation’ stores this year. As of the end of the third quarter, 60 locations have been updated.

The company recently dropped ‘Donuts’ from its name and slimmed down its food menu to convert its restaurant format into a more-beverage-led offering to cater more to millennials, adding hot and cold coffee beverages, including a relaunch of its lattes, cappuccinos and espressos.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Dunkin' Brands (company)
- rebranding (topic)
- millennial marketing (topic)
- store revamp (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dunkin-store-revamps-moving-faster-than-expected-2708287). Summarized by Burnaze (https://burnaze.com/article/3a99b333-d50d-4201-af6d-7595d612523f).