---
title: "Wolfnights Expansion Will More Than Double its Footprint in New York City"
url: https://burnaze.com/article/3ac44177-5504-422a-a396-ca0d5d1db83c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210216_wolfnights_expansion_will_more_than_double_its_footprint_in_new_york_city.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2021-02-16T12:00:00.000Z
modified: 2026-11-01T22:33:17.660Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Wolfnights Expansion Will More Than Double its Footprint in New York City

**TL;DR:** Wolfnights is expanding its footprint in New York City with a new location at 2675 Broadway in Manhattan, as part of a 10-year growth plan for corporate and franchise expansion. The expansion is driven by favorable market conditions, including low-cost conversions and unheard-of lease terms.

*originally published in Franchising.com on 2021-02-16. [Read the original](https://www.franchising.com/news/20210216_wolfnights_expansion_will_more_than_double_its_footprint_in_new_york_city.html).*

## Story

NEW YORK - Wolfnights® just signed the lease for a new location at 2675 Broadway in Manhattan, readying to more than double its existing footprint and kick off a 10-year growth plan for corporate and franchise expansion.

“Wolfnights was considering a corporate expansion,” said Afek, “and that plan accelerated when I saw great deals being made and real estate available in the areas I wanted to expand into in New York City. It was the right time for me to rapidly grow Wolfnights.”

“As sad as COVID is, and it is very sad, a smart business owner can see the current benefits of a tenants’ market and get great deals,” said Dan Rowe, franchise industry veteran and CEO of Fransmart. “We’re seeing unheard-of terms on leases and low-cost conversions right now. If you had been considering franchising before COVID-19 hit, you should revisit that idea now with a hot concept like Wolfnights.”

Founded by Afek in 2011, Wolfnights creates the ideal bite®, ensuring that each bite contains salty, sweet, sour, crunchy and chewy, by using the highest quality ingredients to create consistent, one-of-a-kind flavor experiences for customers. Many of the concept’s signature menu items feature a blend of Mediterranean and Thai elements, from spicy pickled pineapple to housemade coconut vanilla sauce. Their fresh dough is baked to perfection for each order on the IronWolf®, a huge iron dome heated by a blazing fire, modeled after the traditional food preparation techniques used in the Mediterranean region.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise expansion (topic)
- Retail (sector)
- new york (location)
- Fransmart (company)
- Dan Rowe (person)
- corporate expansion (topic)
- lease agreements (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210216_wolfnights_expansion_will_more_than_double_its_footprint_in_new_york_city.html). Summarized by Burnaze (https://burnaze.com/article/3ac44177-5504-422a-a396-ca0d5d1db83c).