---
title: "Shelley Kanther is Griswold Home Care’s New Director of Marketing"
url: https://burnaze.com/article/3aea16c2-671c-4846-9f62-c5ac9484c2b7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210106_shelley_kanther_is_griswold_home_cares_new_director_of_marketing.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Marketing"]
published: 2021-01-06T12:00:00.000Z
modified: 2026-11-01T02:30:36.074Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Shelley Kanther is Griswold Home Care’s New Director of Marketing

**TL;DR:** Shelley Kanther has joined Griswold Home Care as Director of Marketing, bringing digital experience to the company's executive leadership team. Kanther's addition demonstrates Griswold's commitment to strategic expansion.

*originally published in Franchising.com on 2021-01-06. [Read the original](https://www.franchising.com/news/20210106_shelley_kanther_is_griswold_home_cares_new_director_of_marketing.html).*

## Story

***Shelley Kanther joined Griswold Home Care as Director of Marketing, a newly created position. Kanther’s addition to Griswold’s executive leadership team demonstrates Griswold's commitment to strategic expansion.***

BLUE BELL, PA. (PRWEB) January 05, 2021 - Shelley Kanther has joined Griswold Home Care as Director of Marketing, a newly created position.

Kanther’s addition to Griswold’s executive leadership team demonstrates the growing home care company’s commitment to strategic expansion. She is an experienced marketer with a depth of digital experience.

Michael Slupecki, Griswold Home Care CEO said, “Our goal to elevate and modernize the Griswold Home Care brand requires fresh eyes and a digital-first mindset. Shelley’s familiarity in online strategy for local small businesses provides experience similar to working with a franchise network, while bringing innovative ideas and the shift in perspective we’ve been looking for.”

Most recently Kanther was Marketing & Digital Strategy Consultant at the New England Appliance & Electronics Groups (NEAEG) where she led the company’s strategic digital marketing direction at the corporate level and on behalf of 105 local independent retailers. Prior to joining the NEAEG, Kanther was Marketing Development Manager for Electrolux Major Appliances North America and a partner at Hoopla Marketing & Public Relations.

Kanther is a Conshohocken, Pennsylvania native who earned a BA in Communications with a Journalism focus at Penn State University. She was Valedictorian of the prestigious College of Communications in 1997.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- marketing strategy (topic)
- executive hiring (topic)
- Griswold Home Care (company)
- Michael Slupecki (person)
- strategic expansion (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210106_shelley_kanther_is_griswold_home_cares_new_director_of_marketing.html). Summarized by Burnaze (https://burnaze.com/article/3aea16c2-671c-4846-9f62-c5ac9484c2b7).