---
title: "Voodoo Brewing Co. CEO Featured on CNBC’s ‘Power Lunch’ to Discuss the State of Craft Beer"
url: https://burnaze.com/article/3aee658a-dce3-4231-9b85-870bfebc0f10
source: "1851 Franchise"
original_url: https://1851franchise.com/voodoo-brewing-co-ceo-featured-on-cnbcs-power-lunch-to-discuss-the-state-of-craft-beer-2724538
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["People"]
published: 2023-12-21T15:10:00.000Z
modified: 2026-11-01T02:07:44.872Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9de3c8996b9dbc0917345a90456e86144062.jpg
---

# Voodoo Brewing Co. CEO Featured on CNBC’s ‘Power Lunch’ to Discuss the State of Craft Beer

**TL;DR:** Voodoo Brewing Co. CEO Matteo Rachocki discussed the state of the craft beer industry on CNBC's 'Power Lunch', highlighting the company's unique franchising approach and consumer trends. The craft beer sector saw 420 new breweries open in the US in 2023, despite an overall decline in beer production.

*originally published in 1851 Franchise on 2023-12-21. [Read the original](https://1851franchise.com/voodoo-brewing-co-ceo-featured-on-cnbcs-power-lunch-to-discuss-the-state-of-craft-beer-2724538).*

## Story

Voodoo Brewing Co. CEO Matteo Rachocki recently joined CNBC’s “Power Lunch” to discuss the state of the craft beer industry and consumer trends. Despite an overall decline in beer production, the craft beer sector has 420 new breweries opening across the U.S. in 2023, surpassing 385 closures.

Something that sets Voodoo Brewing Co. apart in the market is its unconventional franchising approach. Rachocki explained that entrepreneurs can benefit from a brewing taproom without the burden of constructing a brewing facility. This unique model challenges the typical ownership structure widely used across the industry.

The conversation touched upon the influence of major beer conglomerates like Budweiser and Constellation, which have ventured into producing craft-style beers, creating what Rachocki refers to as "macro craft." However, he noted that consumers are becoming more discerning, demanding transparency about the origin of the product and the companies behind it, marking a trend expected to gain traction in the coming year.

The craft beer industry faces emerging competitors, including the rising popularity of non-alcoholic products, seltzers and beverages infused with cannabis. Addressing the challenge of a crowded market, Rachocki acknowledged the overwhelming choices that consumers face. Despite the saturation, he emphasized that there's still room for diversity and innovation, with something out there for everyone.

Rachocki also highlighted the importance of convenience when it comes to consumer trends. That’s why Voodoo Brewing Co.’s strategy revolves around creating community establishments that serve as local one-stop-shops for consumer needs.

## Entities

- 1851 Franchise (publication)
- General (sector)
- industry trends (topic)
- craft beer (topic)
- Voodoo Brewing Co. (company)
- consumer trends (topic)
- market competition (topic)
- Matteo Rachocki (person)
- franchising approach (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/voodoo-brewing-co-ceo-featured-on-cnbcs-power-lunch-to-discuss-the-state-of-craft-beer-2724538). Summarized by Burnaze (https://burnaze.com/article/3aee658a-dce3-4231-9b85-870bfebc0f10).