---
title: "Top 10 Global Consumer Trends 2021 – Euromonitor International"
url: https://burnaze.com/article/3b8db618-d092-4b45-ab82-67e0764203e9
source: "Franchising.com"
original_url: https://www.franchising.com/articles/top_10_global_consumer_trends_2021__euromonitor_international.html
author: "Eddy Goldberg"
category: "General"
published: 2021-02-23T12:00:00.000Z
modified: 2026-11-01T02:29:40.232Z
image: https://imgs.franchising.com/art/articles/5801_plate.jpg
---

# Top 10 Global Consumer Trends 2021 – Euromonitor International

**TL;DR:** Euromonitor International has published its annual report on the top 10 global consumer trends for 2021, providing insight into changing consumer values and behavior. The report identifies emerging trends that are expected to gain traction in the year ahead.

*By Eddy Goldberg, originally published in Franchising.com on 2021-02-23. [Read the original](https://www.franchising.com/articles/top_10_global_consumer_trends_2021__euromonitor_international.html).*

## Story

Euromonitor International has published its annual report: “Top 10 Global Consumer Trends 2021.” Click here for a free download. The big picture (from the introduction) Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead.

These trends provide insight into changing consumer values, exploring how consumer behavior is shifting and causing disruption for businesses globally. Each of the 10 trends in this report follows the same format: Overview and defining characteristics Consumer behavior and motivation Business environment and impact Outlook and strategic recommendations These are the 10 trends identified in the report: Build Back Better: A second chance to create a better future Craving Convenience: From always-available to pre-planned experiences Outdoor Oasis: Open air gives trapped consumers an escape Phygital Reality: Physical & digital worlds collide Playing with Time: Newfound flexibility switches up schedules Restless and Rebellious: People vs. politicians Safety Obsessed: Priorities shift to safety & hygiene Shaken and Stirred: Rising above adversity Thoughtful Thrifters: Thinking with a recessionary mindset Workplaces in New Spaces: Recreating the office environment remotely ***Euromonitor International** is a global market research company providing strategic intelligence on industries, companies, economies, and consumers around the world.

## Entities

- Franchising.com (publication)
- General (sector)
- Eddy Goldberg (person)
- market research (topic)
- consumer trends (topic)
- global trends (topic)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/top_10_global_consumer_trends_2021__euromonitor_international.html). Summarized by Burnaze (https://burnaze.com/article/3b8db618-d092-4b45-ab82-67e0764203e9).