---
title: "New Berlin Cousins Subs® Reopens With New Look and Feel"
url: https://burnaze.com/article/3ba5402c-ac17-48e0-a8f3-570379b48e36
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230602_new_berlin_cousins_subs_reopens_with_new_look_and_feel.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2023-06-02T12:00:00.000Z
modified: 2026-10-31T20:34:06.395Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# New Berlin Cousins Subs® Reopens With New Look and Feel

**TL;DR:** Cousins Subs in New Berlin, Wis., has reopened after an extensive remodel with a new look and feel. The corporately owned restaurant features the brand's signature 'Milwaukee Sub Shop' look and offers a full menu for dine-in, drive-thru, pick-up, and delivery.

*originally published in Franchising.com on 2023-06-02. [Read the original](https://www.franchising.com/news/20230602_new_berlin_cousins_subs_reopens_with_new_look_and_feel.html).*

## Story

The restaurant is corporately owned and now encompasses the brand’s signature ‘Milwaukee Sub Shop’ look, complete with natural wood, stone and metal accents, décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation, updated logo and digital menu boards.

“Cousins Subs first opened in New Berlin in 1996 to provide deli fresh and grilled to order subs to brand enthusiasts in the area,” said Joe Ferguson, vice president of development at Cousins Subs. “As we approach nearly three decades of serving this community, we are pleased to enhance our guests' experience by revamping our restaurant and providing the same great product in more convenient ways.”

The restaurant offers Cousins Subs’ full menu of deli fresh and grilled to order subs and made to order sides for dine in, drive-thru, pick-up and delivery. Guests can also place catering orders through the location via the Cousins Subs website. Patrons who are enrolled in Cousins Club – the brand’s point-based loyalty program – will receive one point for every $1 spent both online and in store.

The location is open from 10:00 a.m. to 10:00 p.m., seven days a week.

## Entities

- Franchising.com (publication)
- QSR (sector)
- loyalty program (topic)
- menu offerings (topic)
- Cousins Subs (company)
- Joe Ferguson (person)
- brand update (topic)
- restaurant remodel (topic)
- New Berlin (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230602_new_berlin_cousins_subs_reopens_with_new_look_and_feel.html). Summarized by Burnaze (https://burnaze.com/article/3ba5402c-ac17-48e0-a8f3-570379b48e36).