---
title: "Chipotle Turns to More Sophisticated Systems For Taking Orders"
url: https://burnaze.com/article/3bca2eaf-7c1e-473a-a2ae-a65b8774a2e8
source: "1851 Franchise"
original_url: https://1851franchise.com/chipotle-turns-to-more-sophisticated-systems-for-taking-orders-2710616
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2019-07-30T21:16:01.000Z
modified: 2026-11-01T02:29:50.243Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d83207375a3d23781c93c6971c642f979652.jpg
---

# Chipotle Turns to More Sophisticated Systems For Taking Orders

**TL;DR:** Chipotle is introducing an automated system to take orders from customers calling in, using a voice-enabled bot that can suggest toppings and make recommendations. The system aims to provide convenience for customers and allow employees to focus on in-store customers.

*originally published in 1851 Franchise on 2019-07-30. [Read the original](https://1851franchise.com/chipotle-turns-to-more-sophisticated-systems-for-taking-orders-2710616).*

## Story

Chipotle has announced its plans to use an automated system to take orders from customers calling in, according to Nation’s Restaurant News.

Rather than have an actual human taking orders, restaurants such as Denny’s, Dunkin’, Domino’s Pizza and now Chipotle are enabling “bot and voice-enabled ordering,” the article said. The nameless female voice behind the auto-bot will greet the customer and take their order.

“Her responses extend beyond standard dispassionate bot programming,” said Nicole West, vice president of digital strategy and product at Chipotle, according to the article. The auto-bot “actively listens and makes suggestions when she thinks a customer might have omitted a topping on a bowl or burrito,” the article said.

West explained that this new futuristic addition to the restaurant isn’t a labor reduction move. This new system is about “convenience for our customers,” West said. Another benefit that West spoke to was that, by automating phone orders, employees won’t be on the phone as much and can be more attentive to in-store customers.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Dunkin' Brands (company)
- Domino's (company)
- Chipotle (company)
- Denny's (company)
- customer convenience (topic)
- labor optimization (topic)
- automated ordering (topic)
- voice-enabled technology (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/chipotle-turns-to-more-sophisticated-systems-for-taking-orders-2710616). Summarized by Burnaze (https://burnaze.com/article/3bca2eaf-7c1e-473a-a2ae-a65b8774a2e8).