---
title: "GF Podcast: Mike Bidwell of Neighborly"
url: https://burnaze.com/article/3bd07a8a-399c-4b18-b01f-09ad6dc8a4a4
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-mike-bidwell-of-neighborly
author: "Amanda Peters"
category: "Repair & handyman"
industry: "Home Services"
segment: "Repair & handyman"
published: 2019-12-04T16:30:00.000Z
modified: 2026-11-01T22:33:00.210Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# GF Podcast: Mike Bidwell of Neighborly

**TL;DR:** Mike Bidwell, president and CEO of Neighborly, discusses the company's mission to become the Amazon of the home and property services sector. Neighborly was founded in 1981 as The Dwyer Group and rebranded to become a world-class leader in multi-branded home and property services.

*By Amanda Peters, originally published in Global Franchise on 2019-12-04. [Read the original](https://www.global-franchise.com/news/gf-podcast-mike-bidwell-of-neighborly).*

## Story

The president and CEO discusses the thinking behind rebranding to Neighborly and the franchise’s mission – to become the Amazon of the home and property services sector

Neighborly was founded in 1981 as The Dwyer Group, and rebranded for one sole purpose: to become a world-class leader in multi-branded home and property services. Neighborly is the holding company of 22 service brands, 19 of which are franchise brands, and at its helm is Mike Bidwell, franchise aficionado, who gives us a peek behind the curtain when it comes to running this globe-spanning business network.

In this conversation, Mike takes us on his journey from Shell oil exec to franchisee and, finally, taking on the mantle of president and CEO of Neighborly. He details the brand’s aspiration and steps taken to become “the Amazon of the home and property services sector”, how rising wages and promotions are adversely affecting franchisee recruitment, and much more.

Also read Interview: Mike Bidwell, CEO of Neighborly

## Entities

- Home Services (sector)
- Global Franchise (publication)
- international expansion (topic)
- home services (topic)
- Amazon (company)
- franchise investment (topic)
- James Fell (person)
- Amanda Peters (person)
- Neighborly (company)
- rebranding (topic)
- Dwyer Group (company)
- Shell (company)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-mike-bidwell-of-neighborly). Summarized by Burnaze (https://burnaze.com/article/3bd07a8a-399c-4b18-b01f-09ad6dc8a4a4).