---
title: "Fox Business: Where Baby Boomers Spend Their Money and How To Profit From It"
url: https://burnaze.com/article/3c1b2081-669e-44ca-bd7b-25dacae5cc74
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-where-baby-boomers-spend-their-money-and-how-to-profit-from-it-5818
category: "General"
topics: ["Finance & M&A"]
published: 2016-09-14T16:11:00.000Z
modified: 2026-11-01T03:09:22.462Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/67e3a023ce911f3bd915e702271381df6229160914091413.jpg
---

# Fox Business: Where Baby Boomers Spend Their Money and How To Profit From It

**TL;DR:** Baby Boomers control about 70 percent of all disposable income in the U.S. and spend on travel, healthcare, pets, and home improvement. Companies such as airlines, travel booking agencies, healthcare providers, and home improvement stores like Home Depot and Lowe's are set to benefit from this trend.

*originally published in 1851 Franchise on 2016-09-14. [Read the original](https://1851franchise.com/fox-business-where-baby-boomers-spend-their-money-and-how-to-profit-from-it-5818).*

## Story

While Baby Boomers may not be the largest living generation any longer, they still have the spending power. According to a recent Fox Business article , America’s 75 million Baby Boomers, between the ages of 52 and 70, control about 70 percent of all disposable income in the U.S. according to Nielson.

One main area of spending for the generation is on travel, particularly leisure travel. 99 percent of Boomers plan to travel this year, according to recent survey from AARP. Airlines and travel booking agencies are set to benefit from this trend.

Healthcare is another top industry for spending as Baby Boomers want to keep an active lifestyle and stay feeling younger, longer. Companies selling vitamins, prescriptions, and other health products will benefit as they can help Boomers achieve this goal.

Baby Boomers are spending increasing amounts on pets and it doesn’t look like it will stop any time soon. Boomers accounted for 45 percent of all pet spending in the U.S., by spending nearly $30 billion on pets in 2014.

“They have more time on their hands. They are not working and it makes more sense. They still want that full house, something to parent to some degree so pet spending and having pets is still going to be a huge part of the Boomer lifestyle,” says Doug Hermanson, principal economist at Kantar Retail.

Boomers are also dishing out more cash on improving their homes and heading to places such as Home Depot and Lowes to do so.

## Entities

- 1851 Franchise (publication)
- General (sector)
- home improvement (topic)
- Fox Business (company)
- AARP (company)
- Home Depot (company)
- travel industry (topic)
- Lowe's (company)
- healthcare (topic)
- pet spending (topic)
- baby boomer spending (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-where-baby-boomers-spend-their-money-and-how-to-profit-from-it-5818). Summarized by Burnaze (https://burnaze.com/article/3c1b2081-669e-44ca-bd7b-25dacae5cc74).