---
title: "The Future of Garment Care Comes to Raleigh, NC"
url: https://burnaze.com/article/3c446798-43a4-496d-af61-123121a3c47a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230308_the_future_of_garment_care_comes_to_raleigh_nc.html
category: "Home Services"
industry: "Home Services"
published: 2023-03-08T12:00:00.000Z
modified: 2026-11-01T01:01:26.646Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# The Future of Garment Care Comes to Raleigh, NC

**TL;DR:** Micheaux and Tranita Alexander will open a Martinizing Cleaners location in Raleigh, NC on March 18, offering a range of cleaning services. The location will take over a former dry cleaning store and plant, and the Alexanders have been upgrading equipment and plan to unveil the new services on March 18.

*originally published in Franchising.com on 2023-03-08. [Read the original](https://www.franchising.com/news/20230308_the_future_of_garment_care_comes_to_raleigh_nc.html).*

## Story

The new Martinizing Cleaners will take over the dry cleaning store and plant previously occupied by Dry Clean City. After signing an agreement in early 2023, the Alexanders have been upgrading equipment at the plant and will unveil the special brand of cleaning services offered by Martinizing on March 18.

“I was a hospitality major in college and the dry cleaning model was something we studied extensively. It’s part of what made owning a cleaning franchise one of my goals,” said Micheaux, who has worked in sales in the hospitality industry for several years.

Martinizing Cleaners offers a wide array of cleaning services, including but not limited to: dry cleaning, shirt laundry, alterations, wash & fold, bulk laundry, leather cleaning, wedding gown cleaning and wedding gown preservation; and comforter cleaning. Customers will also experience garment care on an entirely different level as Martinizing Cleaners uses only 100% environmentally friendly non-toxic cleaning solvents. So, clothes look, feel and smell better.

“Another thing that makes Martinizing stand out is our customer service,” said Tranita, an IT professional and owner of Authenticity, a company that makes and sells soaps and body butter. “With our delivery service option and app, our customers can have all their laundry needs met without leaving home. Which is partly why we chose to buy a Martinizing franchise to begin with.”

During the initial lockdown of the pandemic, the Alexanders both worked from home and home schooled their older two children - Micheaux, Jr. and Micah - while caring for their younger ones - Miles and Mikai. After an initial adjustment, the Alexanders saw the benefits of working from home and being more active in the lives of their children. This led Tranita to begin a social media community for home school parents on Instagram and for the couple to explore cleaning franchises. Part of that search took into consideration developing business opportunities for their children.

The Alexanders are also looking to use their business as a way to give back to the community. Those efforts include Tranita serving as a PTA president at her children’s school and being part of an effort to serve 200 homeless citizens meals this past Thanksgiving.

“There will be something we do for community outreach with our store and that’s also right in line with the Martinizing business model,” added Tranita, “We really can’t say enough about the folks at Martinizing, particularly John Powers. Talking with them really felt like home. It made a very big decision for our family a very easy one.”

A grand opening for Martinizing Cleaners of Raleigh is planned for this spring.

Martinizing Cleaners of will open on March 18 for the hours of Monday through Friday, 7am to 6pm; Saturday, 7am to 4pm.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise opening (topic)
- sustainability (topic)
- community outreach (topic)
- Martinizing Cleaners (company)
- dry cleaning (topic)
- Raleigh, NC (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230308_the_future_of_garment_care_comes_to_raleigh_nc.html). Summarized by Burnaze (https://burnaze.com/article/3c446798-43a4-496d-af61-123121a3c47a).