---
title: "Crain’s Business Chicago: McDonald’s to Phase Out All-Day Breakfast"
url: https://burnaze.com/article/3c6df2fe-014a-41e0-96c3-bcf7d8522550
source: "1851 Franchise"
original_url: https://1851franchise.com/crains-business-chicago-mcdonalds-to-phase-out-all-day-breakfast-2712641
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2020-03-26T19:14:51.000Z
modified: 2026-11-01T02:28:13.809Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/97b68c48663509631e9301eaf9477343375.jpg
---

# Crain’s Business Chicago: McDonald’s to Phase Out All-Day Breakfast

**TL;DR:** McDonald's is temporarily phasing out all-day breakfast at its restaurants to streamline kitchen operations and increase drive-thru efficiency. The move is an attempt to maintain customer bases and scale back spending during the Coronavirus crisis.

*originally published in 1851 Franchise on 2020-03-26. [Read the original](https://1851franchise.com/crains-business-chicago-mcdonalds-to-phase-out-all-day-breakfast-2712641).*

## Story

**As the foodservice industry continues to endure the worst of the economic fallout from the Coronavirus crisis, restaurants are experimenting with a range of new operations to maintain their customer bases and scale back spending. This week, the world’s largest restaurant operator, McDonald’s, announced its own significant customer-facing adjustment: suspending all-day breakfast.**

**According to an article in Crain’s Chicago Business****, the iconic quick-service franchise is temporarily phasing out all-day breakfast at all of its restaurants in an attempt to streamline kitchen operations and increase drive-thru efficiency.**

**McDonald’s introduced all-day breakfast just five years ago, but according to Crain’s, the popular offering has not provided the boon for restaurants the franchise hoped for.**

> **Ex-CEO Steve Easterbrook introduced all-day breakfast in 2015 to jump-start sales. The move worked at first, but the benefits of that move have plateaued. Still, McDonald's sees breakfast as a key growth area and launched two new breakfast chicken offerings this year.**

**McDonald’s has not shut down U.S. restaurants in response to the Coronavirus crisis, even in cities where dine-in service is prohibited, but the franchise has temporarily shuttered all of its stores in France, Italy, Spain and the United Kingdom, among other international markets.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- U.K. (location)
- Spain (location)
- France (location)
- Italy (location)
- coronavirus crisis (topic)
- all-day breakfast (topic)
- drive-thru efficiency (topic)
- kitchen operations (topic)
- Crain's Chicago Business (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/crains-business-chicago-mcdonalds-to-phase-out-all-day-breakfast-2712641). Summarized by Burnaze (https://burnaze.com/article/3c6df2fe-014a-41e0-96c3-bcf7d8522550).