---
title: "Feast of Legends: Wendy's Is the Latest QSR Brand To Appeal to the Lucrative Gamer Demographic"
url: https://burnaze.com/article/3c6fd225-50cf-4664-966e-a18180069479
source: "1851 Franchise"
original_url: https://1851franchise.com/feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-10-04T22:17:45.000Z
modified: 2026-11-01T02:29:24.709Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d217320049de9f09bbd15f285b7b2c275515.jpg
---

# Feast of Legends: Wendy's Is the Latest QSR Brand To Appeal to the Lucrative Gamer Demographic

**TL;DR:** Wendy's launches a tabletop role-playing game called 'Feast of Legends' to appeal to the gamer demographic and promote its brand. The game is part of a larger trend of QSR brands targeting the gaming market, with other brands like Taco Bell, Burger King, and KFC also developing branded games.

*originally published in 1851 Franchise on 2019-10-04. [Read the original](https://1851franchise.com/feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207).*

## Story

**Wendy’s is offering customers the chance to “rise to defend freshness" with its first tabletop role-playing game (RPG), called** **"Feast of Legends.”** **The** **free game was launched** **this week at New York Comic Con in partnership with global entertainment brand Fandom and YouTube role-playing series Critical Role. The launch includes a "roll the dice" online generator and a** **PDF Player's Guide** **containing rules and guidelines**

**While this marketing ploy may seem niche to the uninitiated, there are 4.7 million RPG fans across the U.S. and 13.8 million worldwide, according to** **Google Analytics data cited by Wendy's****. The original role-playing game,** **"Dungeons & Dragons," has seen a revival** **in recent years.**

**This isn’t the only time this year Wendy’s has dipped its toes into the gamer pool. The burger chain recently** **engaged with fans on the hit online game, "Fortnite,"** **creating a Wendy's avatar that entered burger restaurants inside the game's unpopulated cityscape. Wendy's** **returned to Twitch** **this summer to play the game with its digital avatar, live-streaming the action to promote the launch of Baconfest.**

**Wendy's is** **certainly not the first QSR brand to target the specific yet sizable set of gamers****—plenty of other major foodservice chains such as** **Taco Bell and Burger King** **have tapped into the** **$152 billion global gaming market** **and developed branded video games in the past. Earlier this month,** **KFC announced the release of a new dating simulator** **in which players will be able to hit it off with a “young and hip” Colonel Sanders.**

**These wacky marketing techniques are** **becoming more and more common** **in the foodservice space. As QSR and fast casual brands** **compete for Twitter followers and the attention of younger generations****, it is safe to say that we’ll continue to see creative ways to get customers in the door.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Taco Bell (company)
- Wendy's (company)
- Burger King (company)
- Twitter (company)
- KFC (company)
- qsr marketing (topic)
- brand promotion (topic)
- gamer demographic (topic)
- tabletop rpg (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207). Summarized by Burnaze (https://burnaze.com/article/3c6fd225-50cf-4664-966e-a18180069479).