---
title: "WGNO: Meet the Mad Scientist at Smoothie King in the Lab Mixing up the Menu"
url: https://burnaze.com/article/3c9d8728-88f3-4655-8836-13baba35f336
source: "1851 Franchise"
original_url: https://1851franchise.com/wgno-meet-the-mad-scientist-at-smoothie-king-in-the-lab-mixing-up-the-menu-2331
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Marketing"]
published: 2015-08-25T21:16:00.000Z
modified: 2026-11-01T18:04:06.647Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc7304.png
---

# WGNO: Meet the Mad Scientist at Smoothie King in the Lab Mixing up the Menu

**TL;DR:** Davis Jaeger, product development manager and food scientist at Smoothie King, is responsible for mixing and matching fruits and flavors to create new smoothie concoctions. Jaeger works in a lab situated in the back of a Smoothie King store, planning the smoothie franchise's menu a year in advance.

*originally published in 1851 Franchise on 2015-08-25. [Read the original](https://1851franchise.com/wgno-meet-the-mad-scientist-at-smoothie-king-in-the-lab-mixing-up-the-menu-2331).*

## Story

Have you ever wondered who’s behind the curtain mixing and matching fruits and flavors to bring you the tastiest Smoothie King concoctions? Davis Jaeger, product development manager and food scientist at Smoothie King, clears the smoke and mirrors to give viewers a glimpse into the Smoothie King laboratory in an interview with WGNO’s Wild Bill Wood.

Mad about all things smoothies, Jaeger is involved with every step of the smoothie-making process, from crafting flavor profiles to scoping out new ingredients to observing focus groups. Working in a lab situated in the back of a Smoothie King store, Jaeger is constantly immersed in the “Smoothies With A Purpose” purveyor’s forward-thinking, health-conscious atmosphere.

Wild Bill Wood accompanies Jaeger as he concocts various tasty fruit and vegetable blends while and explains the many facets of his fascinating line of work. Tasked with planning the smoothie franchise’s menu a year in advance, Jaeger always has his eyes set on the future and his heart in the kitchen at Smoothie King.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Smoothie King (company)
- menu development (topic)
- product development (topic)
- smoothie creation (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wgno-meet-the-mad-scientist-at-smoothie-king-in-the-lab-mixing-up-the-menu-2331). Summarized by Burnaze (https://burnaze.com/article/3c9d8728-88f3-4655-8836-13baba35f336).