---
title: "Expansion of Metro Detroit's 'The Roof Resource' with First Home-Based Franchise Opportunity"
url: https://burnaze.com/article/3ca1a4e3-fa69-4f1b-87b2-08b7141b01f4
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/expansion-of-metro-detroits-the-roof-resource-with-first-home-based-franchise-opportunity/
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
topics: ["Development & multi-unit","Emerging brands"]
published: 2024-02-25T22:45:16.000Z
modified: 2026-11-01T01:02:57.759Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# Expansion of Metro Detroit's 'The Roof Resource' with First Home-Based Franchise Opportunity

**TL;DR:** The Roof Resource, a Metro Detroit-based company, is expanding nationally through franchising, offering at-cost pricing and transparent roof replacement services. The company has enlisted Adam Helfman as Chief Marketing Officer and partnered with SMB Franchise Consultants to develop its home-based business model.

*originally published in Franchise Magazine USA on 2024-02-25. [Read the original](https://franchisemagazineusa.com/expansion-of-metro-detroits-the-roof-resource-with-first-home-based-franchise-opportunity/).*

## Story

The Roof Resource, a company based in Metro Detroit, is excited to announce its plans for national expansion through franchising. Founded in 2020, The Roof Resource is dedicated to simplifying the roof replacement process for homeowners by offering at-cost pricing and a transparent experience. Through its innovative business model, the company aims to provide a stress-free experience from pricing to installation and cleanup.

With a virtual experience that eliminates the need for in-person sales meetings, The Roof Resource allows homeowners to make informed decisions from the comfort of their homes. The company offers a wide selection of designer and popular brand shingles, along with detailed breakdowns of project costs and warranties for workmanship and shingles. To support its national expansion, The Roof Resource has enlisted the expertise of Adam Helfman, a seasoned professional with over three decades of experience in the home improvement industry, as its Chief Marketing Officer and advisor.

Additionally, the company has partnered with SMB Franchise Consultants to further develop its unique home-based business model. For more information on The Roof Resource and its services, visit www.theroofresource.

com. Experience the future of residential roofing with a company that prioritizes transparency, quality, and customer satisfaction.

## Entities

- Home Services (sector)
- franchising (topic)
- home services (topic)
- Franchise Magazine USA (publication)
- expansion (topic)
- Metro Detroit (location)
- roof replacement (topic)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/expansion-of-metro-detroits-the-roof-resource-with-first-home-based-franchise-opportunity/). Summarized by Burnaze (https://burnaze.com/article/3ca1a4e3-fa69-4f1b-87b2-08b7141b01f4).