---
title: "The Covery Announces First Location in Utah"
url: https://burnaze.com/article/3cc7f2a2-690e-43f1-bc18-28a2e905b2f3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230915_the_covery_announces_first_location_in_utah.html
category: "Retail"
industry: "Retail"
published: 2023-09-15T12:00:00.000Z
modified: 2026-10-31T20:32:45.647Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# The Covery Announces First Location in Utah

**TL;DR:** The Covery is entering Utah with its first location, led by franchise partner Matson Magleby. Magleby will open his first location in the Orem area, bringing the brand's wellness offerings to the state.

*originally published in Franchising.com on 2023-09-15. [Read the original](https://www.franchising.com/news/20230915_the_covery_announces_first_location_in_utah.html).*

## Story

Orem, UT - The Covery is thrilled to announce their entrance into the Beehive state for the first time. Franchise partner, Matson Magleby, will be spear-heading The Covery’s entrance into Utah, looking to open his first location in the Orem area.

Magleby ran a family-owned pet supplies business with his brother. Following the sale of his family business, Magleby was eager to take on a fresh entrepreneurial opportunity.

“I’ve always been interested and had a passion for wellness and longevity, so when I saw that a friend of mine had opened a The Covery, I was immediately intrigued. I’m thrilled to be bringing the first location to Utah and helping to better the wellness of my neighbors,” said The Covery franchisee, Matson Magleby.

Magleby is planning to open his first location in Orem.

Tatum Crews, CEO of The Covery, shared her enthusiasm “We are thrilled to have Matson joining The Covery team. His prior experience in business management and passion for health and wellness make him the perfect addition.”

## Entities

- Franchising.com (publication)
- Retail (sector)
- location expansion (topic)
- Utah (location)
- franchise partner (topic)
- Tatum Crews (person)
- wellness brand (topic)
- The Covery (company)
- Orem (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230915_the_covery_announces_first_location_in_utah.html). Summarized by Burnaze (https://burnaze.com/article/3cc7f2a2-690e-43f1-bc18-28a2e905b2f3).