---
title: "Franchise Times: Arby’s CEO suggests company is cool again"
url: https://burnaze.com/article/3cd75578-f029-42d7-8be2-4c99924c684f
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-arbys-ceo-suggests-company-is-cool-again-2033
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2015-07-09T19:14:00.000Z
modified: 2026-11-01T22:34:28.920Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc8830.png
---

# Franchise Times: Arby’s CEO suggests company is cool again

**TL;DR:** Arby's CEO Paul Brown credits the company's 51-year success to its vision and ability to stay relevant with trendy branding. Brown highlights Arby's as a social-media savvy brand that knows how to stay relevant, coining the term 'fast crafted' to describe its meal styles.

*originally published in 1851 Franchise on 2015-07-09. [Read the original](https://1851franchise.com/franchise-times-arbys-ceo-suggests-company-is-cool-again-2033).*

## Story

*Photo Credit: Arby's*Paul Brown, CEO of Arby’s is leading what Franchise Times called a “renaissance” for the brand. He credits the company’s success over the past 51 years to the vision the company developed after its “listening and learning tour.”Brown highlighted Arby’s as a trendy, social-media savvy brand that knows how to stay relevant.

Arby’s is now coining the term “fast crafted” to describe its meal styles, and made it clear that it is *not* a fast-casual brand.“We win versus QSR because we have higher quality products and a great value with the same level of convenience,” he said. “We win versus fast casual, because we have equally quality products at a better price and it’s much more conveniently served,” Brown told Franchise Times.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Franchise Times (publication)
- Arby's (company)
- social media marketing (topic)
- brand revitalization (topic)
- Paul Brown (person)
- fast food trends (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-arbys-ceo-suggests-company-is-cool-again-2033). Summarized by Burnaze (https://burnaze.com/article/3cd75578-f029-42d7-8be2-4c99924c684f).