---
title: "Little Caesars Turns Up College Campus Growth at The University of Kansas"
url: https://burnaze.com/article/3ce30901-3194-47cc-91b7-0d07f2f441a3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251208_little_caesars_turns_up_college_campus_growth_at_the_university_of_kansas.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2025-12-08T12:00:00.000Z
modified: 2026-10-31T16:51:27.340Z
image: https://imgs.franchising.com/brands/social/littlecaesarspizza.jpg
---

# Little Caesars Turns Up College Campus Growth at The University of Kansas

**TL;DR:** Little Caesars has announced its debut at the University of Kansas' Allen Fieldhouse through multi-unit franchisee CMG Companies. The brand will have dedicated concession stands and grab-and-go carts throughout the venue, serving fans all season long.

*originally published in Franchising.com on 2025-12-08. [Read the original](https://www.franchising.com/news/20251208_little_caesars_turns_up_college_campus_growth_at_the_university_of_kansas.html).*

## Story

Little Caesars is suiting up for game day at the University of Kansas. The brand has announced its debut at Allen Fieldhouse, home of the Jayhawks basketball and volleyball teams. The brand’s presence will include dedicated concession stands and grab-and-go carts throughout the venue, serving hot slices to fans all season long.

The University of Kansas arrangement marks the latest non-traditional location growth for Little Caesars through multi-unit franchisee CMG Companies.

“We’ve been growing our Little Caesars presence through traditional formats in Kansas, and this university partnership fuels the next stage of our momentum,” said Ron Parikh, founding partner at CMG Companies. “As an established operator of legacy brands like Little Caesars, we’re committed to expanding access to affordable, convenient food options—and we’re proud to bring Little Caesars to the Jayhawks’ home court and beyond.”

Founded by a team of entrepreneurs with deep experience in franchising and operations, CMG Companies has built a reputation for blending hands-on operational leadership with long-term strategic growth.

“Growth in non-traditional spaces like university venues represents an important part of our strategy, and the University of Kansas sets the stage to bring Little Caesars to passionate fans,” said Bryan Ketelhut, Vice President of Franchising and Business Development. “As we expand in high-traffic, non-traditional settings, we’re proud to work with experienced franchisees like CMG Companies. Their hands-on leadership and focus on quality make them an ideal franchisee as we grow across Kansas.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- multi-unit development (topic)
- Little Caesar's (company)
- qsr expansion (topic)
- university partnership (topic)
- CMG Companies (company)
- Bryan Ketelhut (person)
- Ron Parikh (person)
- The University of Kansas (location)
- non-traditional location growth (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251208_little_caesars_turns_up_college_campus_growth_at_the_university_of_kansas.html). Summarized by Burnaze (https://burnaze.com/article/3ce30901-3194-47cc-91b7-0d07f2f441a3).