---
title: "Orangetheory Fitness Studio To Open in Estero"
url: https://burnaze.com/article/3cf2e5d6-3cc4-47a3-a523-3714b7e79c5b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230323_orangetheory_fitness_studio_to_open_in_estero.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2023-03-23T12:00:00.000Z
modified: 2026-11-01T00:54:33.455Z
image: https://imgs.franchising.com/brands/social/orangetheoryfitness.jpg
---

# Orangetheory Fitness Studio To Open in Estero

**TL;DR:** Orangetheory Fitness is opening a new studio in Estero, Florida, offering high-intensity workouts. The studio is part of the brand's expansion along Florida's Gulf Coast, with existing locations in Naples and Fort Myers.

*originally published in Franchising.com on 2023-03-23. [Read the original](https://www.franchising.com/news/20230323_orangetheory_fitness_studio_to_open_in_estero.html).*

## Story

“We are ecstatic about adding another studio along Florida’s beautiful Gulf Coast, especially in the active and thriving village of Estero,” said the CEO of Orangetheory Afterburn, Jim Potesta. “Orangetheory already offers its high intensity heart rate-based fitness concept across Naples and Fort Myers, now residents in Estero have a home studio that’s easy to get to and feel a greater sense of community while meeting their fitness goals.”

The fitness concept offers charitable fitness-related challenges throughout the year and encourages members to participate in giving back to the local community.

Orangetheory Fitness is a 60-minute group workout class focused on heartrate-based interval training that is designed to alter metabolism to give more caloric afterburn, up to 24 hours after the workout is complete. The first class is always free.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- location expansion (topic)
- Florida (location)
- Orangetheory Fitness (company)
- studio expansion (topic)
- Naples, Florida (location)
- fitness concept (topic)
- Fort Myers, Florida (location)
- Estero (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230323_orangetheory_fitness_studio_to_open_in_estero.html). Summarized by Burnaze (https://burnaze.com/article/3cf2e5d6-3cc4-47a3-a523-3714b7e79c5b).