---
title: "You Can’t Build Employee Loyalty With Poor Communication"
url: https://burnaze.com/article/3d12f629-7a10-4581-af2a-3cd42b3c34ce
source: "1851 Franchise"
original_url: https://1851franchise.com/you-cant-build-employee-loyalty-with-poor-communication-2712789
category: "General"
topics: ["Marketing"]
published: 2020-04-13T14:09:02.000Z
modified: 2026-11-01T02:01:23.991Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fdaa4021d3fadb592297964236cb8f691045.jpg
---

# You Can’t Build Employee Loyalty With Poor Communication

**TL;DR:** A leadership advice article emphasizes the importance of communication in building employee loyalty. The article quotes George Bernard Shaw on the illusion of communication.

*originally published in 1851 Franchise on 2020-04-13. [Read the original](https://1851franchise.com/you-cant-build-employee-loyalty-with-poor-communication-2712789).*

## Story

When it comes to building employee loyalty, this quote really stands out for me - "The single biggest problem in communication is the illusion that it has taken place." ~ George Bernard Shaw.

Your team and colleagues will draw conclusions about your character based on what your attitude and actions are signaling to them, so it's imperative that you're aware of the messages you are actually sending and that they align with who you truly are.

## Entities

- 1851 Franchise (publication)
- General (sector)
- communication (topic)
- leadership advice (topic)
- employee loyalty (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/you-cant-build-employee-loyalty-with-poor-communication-2712789). Summarized by Burnaze (https://burnaze.com/article/3d12f629-7a10-4581-af2a-3cd42b3c34ce).