---
title: "MassageLuXe Marks Minneapolis for Multi-Unit Expansion as Limited-Time Franchise Fee Incentive Lowers Barriers for New Partners"
url: https://burnaze.com/article/3de5e2ed-2bda-4eb7-82bd-a53902482485
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260311_massageluxe_marks_minneapolis_for_multiunit_expansion_as_limitedtime_franch.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["Development & multi-unit","Marketing"]
published: 2026-03-11T12:00:00.000Z
modified: 2026-10-31T16:31:21.128Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# MassageLuXe Marks Minneapolis for Multi-Unit Expansion as Limited-Time Franchise Fee Incentive Lowers Barriers for New Partners

**TL;DR:** MassageLuXe, a spa brand, is expanding into Minneapolis with a limited-time franchise fee incentive. The company operates across multiple markets and provides massage therapy, facial services, and wellness memberships.

*originally published in Franchising.com on 2026-03-11. [Read the original](https://www.franchising.com/news/20260311_massageluxe_marks_minneapolis_for_multiunit_expansion_as_limitedtime_franch.html).*

## Story

ST. LOUIS, Mo., – MassageLuXe, a spa brand offering massage therapy, facial services and wellness memberships, operates across multiple markets.

MassageLuXe provides massage therapy, facial services and wellness memberships designed to drive repeat visits and sustained engagement.

“Minneapolis offers the demographic strength and consumer mindset that align with our long term development strategy,” said Kristen Pechacek, CEO of MassageLuXe. “We are looking for operators who understand how to build teams, execute consistently and grow responsibly within a protected territory. Our model is designed to support that type of disciplined expansion.”

MassageLuXe has a Midwest footprint and uses a membership-based system focused on predictable revenue, operational support and long-term client relationships.

MassageLuXe was established in 2007 in St. Louis, Missouri, and provides massage therapy, facial services and waxing in a spa setting. The company operates a membership program intended to encourage continued engagement and repeat visits.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- midwest expansion (topic)
- MassageLuXe (company)
- Minneapolis (location)
- Kristen Pechacek (person)
- franchise fee incentive (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260311_massageluxe_marks_minneapolis_for_multiunit_expansion_as_limitedtime_franch.html). Summarized by Burnaze (https://burnaze.com/article/3de5e2ed-2bda-4eb7-82bd-a53902482485).