--- title: "Ace Hardware Returns to Groundhog Day as Ace YardRx Enters Its Second Year" url: https://burnaze.com/article/3e12f11b-ee0a-4ab9-8e04-f667ef98170a source: "Franchising.com" original_url: https://www.franchising.com/news/20260205_ace_hardware_returns_to_groundhog_day_as_ace_yardrx_enters_its_second_year.html category: "Specialty retail" industry: "Retail" segment: "Specialty retail" published: 2026-02-05T12:00:00.000Z modified: 2026-11-01T22:32:28.654Z image: https://imgs.franchising.com/brands/social/acehardwarestore.jpg --- # Ace Hardware Returns to Groundhog Day as Ace YardRx Enters Its Second Year **TL;DR:** Ace Hardware has returned as the Official Yard Care Sponsor of Groundhog Day, marking the second year of its Ace YardRx yard care subscription service. Ace YardRx provides customized, seasonally timed product bundles to help homeowners prepare for the seasons ahead. *originally published in Franchising.com on 2026-02-05. [Read the original](https://www.franchising.com/news/20260205_ace_hardware_returns_to_groundhog_day_as_ace_yardrx_enters_its_second_year.html).* ## Story Ace Hardware, the world’s largest hardware cooperative, returned today to Punxsutawney, Pa., as the Official Yard Care Sponsor of Groundhog Day. After first joining the celebration last year with the launch of Ace YardRx, the brand’s tailored yard care subscription helps homeowners prepare for the seasons ahead. Timed with one of winter’s most iconic cultural moments, Ace YardRx takes the guesswork out of lawn care by delivering customized, seasonally timed product bundles directly to customers’ homes right when their yards need them most. With Punxsutawney Phil predicting six more weeks of winter, Ace reminds homeowners that the extended season is the perfect time to plan ahead and prepare for spring before warmer weather arrives. “Groundhog Day is really about looking forward and building momentum, no matter what the forecast brings,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “Ace YardRx gives people a simple plan and confidence heading into the season, with advice and products they can trust from their local Ace.” Punxsutawney Phil, Ace Hardware’s honorary seasonal forecaster, also returned for the second year of his NIL partnership, helping homeowners think ahead about yard care and seasonal planning. “I spend a lot of time close to the ground, so I know how important it is to take care of it,” said Punxsutawney Phil. “Timing is everything, and Ace YardRx helps homeowners give their yards what they need, right when they need it.” Ace YardRx is a prescriptive yard care service that creates plans using a customer’s location, yard size, grass type and application preferences. Rather than a one-size-fits-all approach, Ace YardRx combines local expertise with seasonal insights to help homeowners achieve greener grass, less weeds and fewer bugs.* Key features include: - **Personalized Prescriptions**: Curated recommendations built around regional needs and trusted brands. - **Right Products, Right Time**: Seasonal deliveries timed for maximum effectiveness. - **Free Delivery**: Products delivered directly to customers’ doors from their local Ace Hardware. - **Year-Round Value**: Consistent savings and reliable results. Building on its debut year, Ace YardRx continues to expand its lineup to include new products from Spruce, Fertilome and Zevo, giving homeowners easy access to additional trusted lawn and garden brands through the program. Ace Rewards members receive three curated deliveries throughout the growing season, aligned to key seasonal changes and their lawn’s specific needs. Deliveries include recommended products for weed control, fertilization, lawn pest control and general seeding, with additional customization options available to address specific concerns, like fungus. Ace Hardware is proud to once again be the Official Yard Care Sponsor of Groundhog Day, with Ace YardRx partnering with Punxsutawney Phil to help homeowners plan ahead for the seasons to come. Punxsutawney Phil’s annual prediction remains a nationally watched cultural moment, prompting homeowners across the country to start conversations around spring, yard maintenance and seasonal planning. Fans can follow the world-famous groundhog’s continued role as Ace’s honorary seasonal employee at @acehardware on Facebook and Instagram. To learn more or to get a personalized Ace YardRx prescription, visit acehardware.com/aceyardrx. ***Compared to regular price of individual core Ace YardRx products on Acehardware.com between 11/1/2025–10/31/2026. Excludes add-ons. Ace YardRx is not available in AK, HI and PR.* Ace Hardware is the largest hardware cooperative in the world, serving more than 8,900 locally owned and operated stores and providing the best products, services, and operating methods to over 5,900 Ace retail stores in approximately 60 countries. Ace Hardware’s family of brands includes Ace Hardware, Emery Jensen Distribution (EJD), and independent retailers worldwide. Headquartered in Oak Brook, Ill. , Ace operates an expansive network of U.S. distribution centers, along with international capabilities in Ningbo, China, and Cuautitlán Izcalli, Mexico. Ace is #1 for convenience hardware! You pay no royalty fees. Instead, Ace pays you a year-end rebate based on your annual purchases. Enjoy the benefits and collective buying power of a 10 Billion Dollar company. ## Entities - Franchising.com (publication) - Home Services (sector) - Ace Hardware (company) - Kim Lefko (person) - subscription service (topic) - hardware cooperative (topic) - yard care (topic) - groundhog day (topic) - Punxsutawney Phil (person) - Spruce (company) - Fertilome (company) - Zevo (company) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260205_ace_hardware_returns_to_groundhog_day_as_ace_yardrx_enters_its_second_year.html). Summarized by Burnaze (https://burnaze.com/article/3e12f11b-ee0a-4ab9-8e04-f667ef98170a).