---
title: "Memphis Business Journal: \"With new hire, Lennys looks to double locations”"
url: https://burnaze.com/article/3e87689e-15b5-4169-842f-bed6b3cce1a2
source: "1851 Franchise"
original_url: https://1851franchise.com/memphis-business-journal-with-new-hire-lennys-looks-to-double-locations-2703234
category: "Restaurants"
industry: "Restaurants"
published: 2017-07-06T20:15:22.000Z
modified: 2026-11-01T04:10:04.015Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fbac089808df63a75d65f7dcb67d9f4c8341.jpg
---

# Memphis Business Journal: "With new hire, Lennys looks to double locations”

**TL;DR:** Lennys Grill & Subs plans to add six new restaurants this year and 15 to 18 next year, with a focus on the Southeast region. The company recruited Jennifer Benjamin to lead its franchising efforts.

*originally published in 1851 Franchise on 2017-07-06. [Read the original](https://1851franchise.com/memphis-business-journal-with-new-hire-lennys-looks-to-double-locations-2703234).*

## Story

With a re-branding effort building momentum and a key addition to its leadership team, Memphis-based Lennys Grill & Subs is growing.

"We are set on adding six new restaurants this year, 15 to 18 next year ... then doubling in the next five years," Martin said. "The Southeast — places like Knoxville, San Antonio, Orlando and Memphis — is likely where you'll see us grow."

In order to build the brand, Lennys leadership team recruited Jennifer Benjamin, who will be in charge of the company's franchising. Benjamin recently held similar roles at Captain D's and Huddle House.

Benjamin told the Memphis Business Journal she was drawn to Lennys because of its recent re-branding and she's confident the company is in a position to start growing quickly.

"It should be a fun upcoming couple of years," she said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- rebranding (topic)
- Captain D's (company)
- Huddle House (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/memphis-business-journal-with-new-hire-lennys-looks-to-double-locations-2703234). Summarized by Burnaze (https://burnaze.com/article/3e87689e-15b5-4169-842f-bed6b3cce1a2).