---
title: "Freshii to Offer Discount During Temporary Chipotle Closure"
url: https://burnaze.com/article/3ece805a-f1c8-4d38-b103-a364e91de184
source: "1851 Franchise"
original_url: https://1851franchise.com/freshii-to-offer-discount-during-temporary-chipotle-closure-3387
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2016-01-20T20:15:00.000Z
modified: 2026-11-01T13:24:12.281Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ee92ec7b562f1f20c6b17347ac29f6da6749160120141114.png
---

# Freshii to Offer Discount During Temporary Chipotle Closure

**TL;DR:** Freshii will offer 50% off Mexican-inspired menu items at 200 locations on the day Chipotle closes for a few hours. Freshii founder and CEO Matthew Corrin says it's a move to help Chipotle's customers and potentially gain new consumers.

*originally published in 1851 Franchise on 2016-01-20. [Read the original](https://1851franchise.com/freshii-to-offer-discount-during-temporary-chipotle-closure-3387).*

## Story

On February 8, the day that Chipotle will close all locations for a few hours , 200 participating Freshii locations will help burrito-starved customers through these dark hours by offering 50 percent off on all Mexican-inspired menu items.

It’s a move that could help the brand reach thousands of new consumers—but is it really just a smart marketing tactic to gain additional market share, or is Freshii kicking the competition while they’re down? According to Freshii founder and CEO Matthew Corrin, it’s simply a matter of relieving some anxiety around a pretty serious topic by feeding Chipotle’s hungry customers.

“Like millions of other people, we at Freshii are big fans of Chipotle,” Freshii founder and CEO Matthew Corrin said in a statement. “We figured the least we would do was look after their customers while Chipotle paused to recalibrate. If a few Chipotle customers fall in love with a Freshii menu item, we hope they’ll come back to both stores more often.”

Freshii offers about a half-dozen Mexican-style meals on its menu that will be discounted, such as the Baja Burrito, stuffed with quinoa, avocado, red and green onions, cilantro, salsa and pico de gallo, and the Ranchero Breakfast Burrito. And according to Corrin, these items are already among Freshii’s most popular.

The New York Times reported that this is not the first time Freshii has tried to ride a bigger competitor’s coattails. Last May, Corrin sent an open letter to Steve Easterbrook, then the new chief executive of McDonald’s, asking him, in all seriousness, to install a Freshii kiosk in a McDonald’s store. He predicted that store would experience a 30 percent rise in same-store sales over a year and contribute to $250,000 in profit.

Needless to say, that effort never panned out. But Carrin believes their latest ploy will help them make lemonade out of Chipotle’s lemons.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- McDonald's (company)
- Chipotle (company)
- competition (topic)
- Freshii (company)
- temporary closure (topic)
- marketing tactic (topic)
- mexican-inspired menu (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/freshii-to-offer-discount-during-temporary-chipotle-closure-3387). Summarized by Burnaze (https://burnaze.com/article/3ece805a-f1c8-4d38-b103-a364e91de184).