---
title: "Franchise Times: Delivery’s Changing the Game. Is Your Brand Ready?"
url: https://burnaze.com/article/3edd9d90-b680-4b81-b03f-ae6f0fbea9f9
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-deliverys-changing-the-game-is-your-brand-ready-8631
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2016-12-15T16:11:01.000Z
modified: 2026-11-01T03:07:30.463Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/259e18a8b2450d197422965f62812c5f2167.jpg
---

# Franchise Times: Delivery’s Changing the Game. Is Your Brand Ready?

**TL;DR:** Delivery is changing the game for retailers and restaurants, with institutional investors taking notice of the trend. Brands like Uber, Amazon, and Chipotle are leading the way in third-party delivery.

*originally published in 1851 Franchise on 2016-12-15. [Read the original](https://1851franchise.com/franchise-times-deliverys-changing-the-game-is-your-brand-ready-8631).*

## Story

It’s no secret that technology is infiltrating every level of our lives, whether it’s ordering food from kiosks instead of interacting with a human or calling for an Uber rather than hailing a cab. We want what we want, and we want it now. And now that retailers and restaurants alike are bringing food and clothes directly to their customers, restaurateurs need to consider delivery options in order to not get left behind.

“At this point, the smar test brand* s are either fully on board with third-party delivery or quickly formulating plans to react to this changing restaurant and retail landscape,” writes Franchise Times reporter Tom Kaiser . “Institutional investors are especially in tune with this trend, and everybody’s watching what the big guys including Uber, Amazon, Google, Chipotle, Postmates and Grubhub are up to. You better be, too.”

According to Kaiser, “futurists and tech leader” have been promising the “seismic impacts of third-party delivery” for years. Now, he says, is the time to jump on board.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Franchise Times (publication)
- Amazon (company)
- Google (company)
- Chipotle (company)
- Grubhub (company)
- Postmates (company)
- food delivery (topic)
- Uber (company)
- third-party delivery (topic)
- retail trends (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-deliverys-changing-the-game-is-your-brand-ready-8631). Summarized by Burnaze (https://burnaze.com/article/3edd9d90-b680-4b81-b03f-ae6f0fbea9f9).