---
title: "Restaurant Business: Checkers & Rally’s Diversifying Restaurant Prototype with New Options"
url: https://burnaze.com/article/3ef98b5d-a04e-4d4d-8235-88c5fd09eb23
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-business-checkers-rallys-diversifying-restaurant-prototype-with-new-options-8725
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Operations"]
published: 2016-12-20T17:12:59.000Z
modified: 2026-11-01T03:07:21.078Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3fb4db4eba2253a79f933ae44d6554ab1393.jpg
---

# Restaurant Business: Checkers & Rally’s Diversifying Restaurant Prototype with New Options

**TL;DR:** Checkers & Rally's introduces new restaurant prototypes to reduce environmental impact, including one made from shipping containers. The new designs aim to shrink the restaurant footprint and reduce the number of drive-thru lanes from two to one.

*originally published in 1851 Franchise on 2016-12-20. [Read the original](https://1851franchise.com/restaurant-business-checkers-rallys-diversifying-restaurant-prototype-with-new-options-8725).*

## Story

Checkers & Rally's is changing directions in their restaurants design with newly announced design prototypes that shrink the restaurant footprint and go from the brand's signature two drive-thru lanes to one.

After consulting consumers, Checkers & Rally's announced two new designs, including one that uses old shipping containers as the structural base for the restaurants. The brand worked to incorporate the iconic elements that all Checkers & Rally's feature to give customers a familiar feeling even with a different structure.

Consumers identify with the company trying to go green, but the shipping container prototype has a major challenge- growing demand for materials.

“There’s limited supply and a lot of demand for these repurposed containers. The facilities doing this manufacturing don’t have a lot of excess capacity.”

Despite high demand the shipping container as well as the new on-site build design prototype save the franchisee both time and money in the development process.

Development plans are underway in major markets across the country for the modular design while the company seeks a manufacturing for the shipping container models, but Durham is excited to jump in to developing the new Model 4.0.

“What’s great about containers is they’re a bit like Legos," said Durham of the prototype. "They’re a standard size and shape, so you kind of know what you’re going to get regardless of where you get it.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- sustainability (topic)
- Checkers (company)
- restaurant design (topic)
- Lego (company)
- prototype development (topic)
- modular construction (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-business-checkers-rallys-diversifying-restaurant-prototype-with-new-options-8725). Summarized by Burnaze (https://burnaze.com/article/3ef98b5d-a04e-4d4d-8235-88c5fd09eb23).