---
title: "Nation's Restaurant News: How MOOYAH Burgers, Fries & Shakes' 'Seriously Fun' Culture Stands Out in the Industry"
url: https://burnaze.com/article/3efed9b4-6c18-4fb0-9917-77c04140031f
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-how-mooyah-burgers-fries-shakes-seriously-fun-culture-stands-out-in-the-industry-11887
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-04-21T02:21:36.000Z
modified: 2026-11-01T03:05:21.636Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/63a86758d353dd6081fcafbb5e48a6a98811.jpg
---

# Nation's Restaurant News: How MOOYAH Burgers, Fries & Shakes' 'Seriously Fun' Culture Stands Out in the Industry

**TL;DR:** MOOYAH Burgers, Fries & Shakes has created a culture described as 'seriously fun' to differentiate the brand in a crowded industry. The brand focuses on company culture and customer satisfaction to stand out.

*originally published in 1851 Franchise on 2017-04-21. [Read the original](https://1851franchise.com/nations-restaurant-news-how-mooyah-burgers-fries-shakes-seriously-fun-culture-stands-out-in-the-industry-11887).*

## Story

As the restaurant industry continues to get more competitive, the "unmeasureables" that create success, like a strong company culture, become more of an asset.

For that reason, MOOYAH Burgers, Fries & Shakes has created a culture described as "seriously fun" to differentiate the brand in a crowded industry.

"Company culture is always the X-factor," said Michael Mabry, Chief Operating Officer of MOOYAH Burgers, Fries & Shakes. "When guests walk into an establishment that has a solid culture, they pick up on that vibe."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- MOOYAH (company)
- company culture (topic)
- customer satisfaction (topic)
- Michael Mabry (person)
- industry competition (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-how-mooyah-burgers-fries-shakes-seriously-fun-culture-stands-out-in-the-industry-11887). Summarized by Burnaze (https://burnaze.com/article/3efed9b4-6c18-4fb0-9917-77c04140031f).