---
title: "QSR Magazine: Global Brand Paris Baguette Targets Major U.S. Expansion"
url: https://burnaze.com/article/3f25e4f7-f12b-4216-a81b-2969a5f69e57
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-global-brand-paris-baguette-targets-major-us-expansion-12537
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Development & multi-unit"]
published: 2017-06-09T14:09:53.000Z
modified: 2026-11-01T04:10:07.024Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/28b9738eef0a67fcf4c58333541fba733213.jpg
---

# QSR Magazine: Global Brand Paris Baguette Targets Major U.S. Expansion

**TL;DR:** Paris Baguette, a global brand with 3,800 locations, plans to expand to the U.S. with an aggressive growth plan, aiming to increase its U.S. locations from 58 to 350 by 2020. SPC Group, the owner of Paris Baguette, will rely on franchising for its expansion plan.

*originally published in 1851 Franchise on 2017-06-09. [Read the original](https://1851franchise.com/qsr-magazine-global-brand-paris-baguette-targets-major-us-expansion-12537).*

## Story

The small confectionery in Seoul, Korea that opened in 1945 has now become a global brand, and also more recently known as Paris Baguette*. According to a recent QSR Magazine article, the brand now has 3,800 locations and hopes to expand to the U.S. with an aggressive growth plan.

“The interesting thing about the brand is it transcends any group. It’s an Asian-infused French bakery concept. Basically, it’s a French concept with added oomph.”

SPC Group, which also owns Jamba Juice, Baskin Robbins and Shake Shack location in South Korea, will rely on franchising for its expansion plan. Currently, the brand has 58 U.S. locations and hopes to expand to 350 by 2020. Target markets include California and the East Coast starting with New York City area.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising (topic)
- QSR Magazine (publication)
- global expansion (topic)
- Paris Baguette (company)
- Baskin-Robbins (company)
- Shake Shack (company)
- Jamba Juice (company)
- us market entry (topic)
- SPC Group (company)
- SPC Group investment in Jamba Juice (deal)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-global-brand-paris-baguette-targets-major-us-expansion-12537). Summarized by Burnaze (https://burnaze.com/article/3f25e4f7-f12b-4216-a81b-2969a5f69e57).