---
title: "Edible® Celebrates Return to Morristown, New Jersey, with Grand Opening Event"
url: https://burnaze.com/article/3f7e98e8-1fb1-4e6b-8dc5-5329b98f3897
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210105_edible_celebrates_return_to_morristown_new_jersey_with_grand_opening_event.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2021-01-05T12:00:00.000Z
modified: 2026-11-01T02:30:36.979Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Edible® Celebrates Return to Morristown, New Jersey, with Grand Opening Event

**TL;DR:** Edible Arrangements has opened a new location in Morristown, New Jersey, under new ownership by Lina Abuhamda Issa and Gus Adawi. The store will hold a grand opening event with a ribbon-cutting ceremony and other activities.

*originally published in Franchising.com on 2021-01-05. [Read the original](https://www.franchising.com/news/20210105_edible_celebrates_return_to_morristown_new_jersey_with_grand_opening_event.html).*

## Story

Edible Morristown is now under new, family-run ownership by business partners Lina Abuhamda Issa and Gus Adawi. Helping manage the business are Assef Jamhour and Issa’s husband Fadel Eisa.

Issa started working for Edible Arrangements at the age of 17 in New York. After working there for nine years, she took time off for five years after moving to New Jersey. For the past year, she and Adawi have invested their time and resources into purchasing and remodeling the Edible store on Wilmot Street and enjoyed a successful soft opening last November.

“I fell in love with the Edible brand when I worked as a store employee, so opening my own Edible franchise has been a dream of mine for some time,” said Issa. “Edible’s portfolio of products has evolved so much since my time as a store employee, with new innovations like Bakeshop and FruitFlowers making the brand more attractive to customers than ever before. Our goal for this store is to exceed all of our local customers’ expectations with delicious products available in-store and delivered fresh to their homes, and we’re so excited to celebrate this exciting new chapter along with the rest of the Morristown community at this weekend’s grand opening celebration.”

The store will be open from 10 a.m. to 3 p.m. on Sunday, with a ceremonial ribbon-cutting taking place at noon with Morristown Mayor Timothy Dougherty. Throughout the day, attendees can expect live music, arrangement giveaways, free samples and more. Proper safety protocols will be in place due to COVID-19, with the Edible Morristown team providing masks and hand sanitizer along with conducting temperature checks.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise ownership (topic)
- grand opening (topic)
- new location (topic)
- Edible Arrangements (company)
- Morristown (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210105_edible_celebrates_return_to_morristown_new_jersey_with_grand_opening_event.html). Summarized by Burnaze (https://burnaze.com/article/3f7e98e8-1fb1-4e6b-8dc5-5329b98f3897).