---
title: "QSR Magazine: Dunkin' Donuts' Morning Focus Is Paying Off"
url: https://burnaze.com/article/3fdfa92f-05d0-4a05-b214-19d27062619d
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-dunkin-donuts-morning-focus-is-paying-off-2704694
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2017-10-26T13:08:33.000Z
modified: 2026-11-01T02:52:15.269Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0f39eaa3cd627c57ea9b3b4acb98944d4661.jpg
---

# QSR Magazine: Dunkin' Donuts' Morning Focus Is Paying Off

**TL;DR:** Dunkin' Donuts saw an 8.3 percent revenue increase in the third quarter due to its focus on being an on-the-go brand. The brand is streamlining its menu and incorporating a new drive-thru design for stores.

*originally published in 1851 Franchise on 2017-10-26. [Read the original](https://1851franchise.com/qsr-magazine-dunkin-donuts-morning-focus-is-paying-off-2704694).*

## Story

Dunkin’ Donuts has seen a 8.3 percent revenue increase in the third quarter, following its decision to focus on being an on-the-go brand. According to a recent article in QSR Magazine, roughly 60 percent of these sales occurred in the morning hours.

The brand is in the process of streamlining its menu and incorporating a new drive-thru design for stores. “Simplification will continue to be a cultural mindset for our system,” said president David Hoffman.

In order to become a more beverage centered company, Dunkin’ Donuts held a promotion called Sip. Peel. Win., which encouraged customers to purchase hot coffee. Messaging surrounding value for the bacon, egg and cheese croissant also contributed to driving morning sales.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Dunkin' Donuts (company)
- revenue increase (topic)
- drive-thru design (topic)
- menu streamlining (topic)
- on-the-go brand (topic)
- morning sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-dunkin-donuts-morning-focus-is-paying-off-2704694). Summarized by Burnaze (https://burnaze.com/article/3fdfa92f-05d0-4a05-b214-19d27062619d).