---
title: "CMO Roundtable With VP of National Brand Marketing at Junk King, Crissy Russo"
url: https://burnaze.com/article/3ffb6e96-6d94-400b-a99f-9345641c9ae4
source: "Franchising.com"
original_url: https://www.franchising.com/articles/_cmo_roundtable_with_vp_of_national_brand_marketing_at_junk_king_crissy_russ.html
author: "Franchise Update Media"
category: "Moving & junk"
industry: "Home Services"
segment: "Moving & junk"
topics: ["Marketing","People"]
published: 2025-05-18T07:00:00.000Z
modified: 2026-10-31T17:42:57.268Z
image: https://imgs.franchising.com/art/articles/9392_plate.jpg
---

# CMO Roundtable With VP of National Brand Marketing at Junk King, Crissy Russo

**TL;DR:** Crissy Russo, Vice President of National Brand Marketing at Junk King, discusses the company's marketing strategy, which combines digital and traditional tactics to build brand awareness and drive conversions. The approach focuses on the marketing funnel, prioritizing awareness, consideration, conversion, and loyalty to maximize ROI.

*By Franchise Update Media, originally published in Franchising.com on 2025-05-18. [Read the original](https://www.franchising.com/articles/_cmo_roundtable_with_vp_of_national_brand_marketing_at_junk_king_crissy_russ.html).*

## Story

How do you deploy your marketing spend to deliver your brand's message and maximize ROI? **Crissy Russo** *Vice President, National Brand Marketing* Junk King At Junk King, a strong marketing mix is at the core of our strategy. By combining digital and traditional tactics, we can create a balance between building brand awareness and driving quick-hit conversions.

Our approach is centered around the marketing funnel, focusing on awareness, consideration, conversion, and loyalty to ensure that every dollar spent contributes to growing and retaining our customer base. To maximize ROI, we push hard for market share through brand awareness campaigns while leaning into conversion-focused tactics that drive immediate results. But it doesn't stop there.

Retaining customers is critical, which is why we invest in repeat and referral campaigns designed to build long-term loyalty. Cost efficiency is another key priority. We work hand in hand with operations to ensure we deliver the best quality service as great marketing always starts with great operations.

When customers experience exceptional service, they're likely to return and refer us to friends and family, which naturally amplifies our marketing efforts without additional spend. Finally, staying ahead of trends is crucial. Whether it's exploring new digital platforms or reimagining traditional approaches, we're always evolving our strategy to ensure we're connecting with customers in ways that are relevant and impactful.

By combining a dynamic mix of tactics with exceptional operations, we deliver our brand's message effectively and maximize ROI across the board.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- marketing strategy (topic)
- brand awareness (topic)
- customer loyalty (topic)
- Junk King (company)
- roi maximization (topic)
- Crissy Russo (person)

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Originally reported by Franchise Update Media, Franchising.com (https://www.franchising.com/articles/_cmo_roundtable_with_vp_of_national_brand_marketing_at_junk_king_crissy_russ.html). Summarized by Burnaze (https://burnaze.com/article/3ffb6e96-6d94-400b-a99f-9345641c9ae4).