---
title: "Prime IV Doubles Down on Cincinnati Ties with New Development Deal"
url: https://burnaze.com/article/401bd763-178c-4ccb-adfb-8a618a0a1114
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230310_prime_iv_doubles_down_on_cincinnati_ties_with_new_development_deal.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2023-03-10T12:00:00.000Z
modified: 2026-10-31T20:34:00.822Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Prime IV Doubles Down on Cincinnati Ties with New Development Deal

**TL;DR:** Prime IV Hydration & Wellness has announced a new development deal to bring its second studio location to Liberty, Ohio. The new location will be owned and operated by Amanda Perazzo, who introduced the first Prime IV studio to the Cincinnati area last Fall.

*originally published in Franchising.com on 2023-03-10. [Read the original](https://www.franchising.com/news/20230310_prime_iv_doubles_down_on_cincinnati_ties_with_new_development_deal.html).*

## Story

This newest franchise location will be owned and operated by Amanda Perazzo, a registered nurse and the franchisee responsible for introducing the first Prime IV studio to the Cincinnati area last Fall. She credits an innate urge to advance the accessibility of holistic wellness opportunities to the public as the driving force behind her continued development with the brand.

Perazzo anticipates the doors to this new studio to open later this year.

“As public knowledge surrounding IV infusion therapy has increased in recent years, so too has the demand for the treatment options that fall under its umbrella,” said Perazzo. “This studio location is an effort to cater to that increased popularity and afford locals with a natural approach to widespread ailments – allergies, migraines, fatigue, dehydration, weight control, hangovers, altitude sickness, and so much more.”

“The past couple of years, for reasons that should be clear, have seen a dramatic shift in the public’s acceptance of a more natural approach to personal wellbeing,” said Amy Neary, founder and CEO of Prime IV Hydration & Wellness. “The long-term goals of Intravenous therapy providers, and holistic alternatives like them, have never looked more promising. And they’ll only become increasingly more mainstream as we go forward from here.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise development (topic)
- Beauty & Wellness (sector)
- wellness industry (topic)
- Prime IV Hydration & Wellness (company)
- Amy Neary (person)
- Liberty, Ohio (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230310_prime_iv_doubles_down_on_cincinnati_ties_with_new_development_deal.html). Summarized by Burnaze (https://burnaze.com/article/401bd763-178c-4ccb-adfb-8a618a0a1114).