---
title: "China's BRI aids incense-makers' global expansion"
url: https://burnaze.com/article/409e5f92-59aa-401c-80ee-eb9fe033618b
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/chinas-bri-aids-incense-makers-global-expansion/
category: "Emerging"
topics: ["Emerging brands","Development & multi-unit"]
published: 2024-03-03T15:32:06.000Z
modified: 2026-11-01T01:03:31.438Z
image: https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?w=1600&q=80&auto=format&fit=crop
---

# China's BRI aids incense-makers' global expansion

**TL;DR:** The Belt and Road Initiative (BRI) has aided incense-makers' global expansion in China, boosting international orders and fostering cross-cultural exchanges. Chinese President Xi Jinping emphasizes the importance of diversity and collaboration, driving human progress and civilization.

*originally published in Franchise Magazine USA on 2024-03-03. [Read the original](https://franchisemagazineusa.com/chinas-bri-aids-incense-makers-global-expansion/).*

## Story

Learn about the fascinating history of incense-making in Yongchun, China, and how the ancient Maritime Silk Road influenced this unique craft. Pu Lianggong, a descendant of Arab settlers who integrated into Chinese culture, continues his family’s tradition of creating aromatic incense using bamboo and spices. This thriving industry in Yongchun has seen a boost in international orders, thanks in part to the Belt and Road Initiative (BRI), which aims to enhance trade and cultural exchange along ancient Silk Road routes.

Chinese President Xi Jinping emphasizes the importance of diversity and collaboration, using the analogy of “Delicious soup is made by combining different ingredients.” This philosophy drives the essence of human progress and civilization, as evidenced by the history of incense-making in Yongchun.

The BRI has not only impacted economic growth but also fostered cross-cultural exchanges through various international alliances of theaters, museums, and art festivals. By connecting diverse cultures and promoting inclusivity, the BRI is moving towards building a community with a shared future for all mankind.

Discover more about how the BRI is helping incense makers in China go global and contribute to a more interconnected world. Read the full article on CGTN: [insert link].

#China #BeltAndRoadInitiative #IncenseMaking #CulturalExchange #Diversity #Collaboration #HumanProgress #CommunityBuilding #Globalization #InternationalTrade

## Entities

- General (sector)
- Franchise Magazine USA (publication)
- global expansion (topic)
- China (location)
- international trade (topic)
- CGTN (company)
- cultural exchange (topic)
- Belt and Road Initiative (regulator)
- belt and road initiative (topic)
- incense making (topic)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/chinas-bri-aids-incense-makers-global-expansion/). Summarized by Burnaze (https://burnaze.com/article/409e5f92-59aa-401c-80ee-eb9fe033618b).